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How to Write a Marketing Resume Certifications and Training Section

If you’re seeking a marketing position, it’s important to make sure your resume is up to date, professional and has all of the essentials. One thing you should not overlook is the marketing resume certifications and training section. This is a crucial area that informs potential employers of some of your relevant qualifications.

What Kind of Certifications and Training Should You List on Your Marketing Resume?

When writing a marketing resume certifications and training section, you have to decide exactly what should be included. You should be sure to include anything that’s relevant for a marketing position. The following are some examples of what you might list.

  • Certificates Issued by Colleges and Universities — In addition to degrees, you may have business or marketing credentials issued by an accredited school. These may be from traditional or online courses. The University of California at Berkeley, for example, issues a Certificate in Marketing.
  • Professional Certified Marketer (PCM) — The PCM certificate is issued by the American Marketing Institute. Having this qualification is a good indication that you have a broad background in marketing. Since this certificate requires professionals to obtain additional units of education every three years, it also shows that you are diligent about keeping up with your training.
  • Online Marketing Certifications — Google and other large companies offer various certifications that indicate you’re adept at various aspects of online marketing. These include certifications for Google Analytics and Google AdWords. Another useful online marketing certification is for Hootsuite, which specializes in social media marketing.
  • Six Sigma — This is a well-known program that covers many aspects of business, marketing and customer service. Six Sigma adopts the martial-arts concept of belts to certify levels of achievement within the program. If you have any Six Sigma certifications, they are worth listing on your marketing resume.

How to Format a Marketing Resume Certification and Training Section

When learning how to write a marketing resume certifications and training section, you need to know how to actually format it. If you have several certifications that are relevant for the position, it’s worthwhile to create a separate section. You can put it in front of the education segment. Use a bulleted list and arrange your certifications in reverse chronological order. If, on the other hand, you only have one or two certifications to list, you can include them in your resume’s education section or in the skills section.

The following is an example of how to write a marketing resume certifications and training section.

Example of a Marketing Resume Certifications and Training Section

Certifications and Training

  • Google AdWords Certified Partner (2015)
  • Certified Internet Marketer (CIM), issued by Internet Marketing Association (2014)
  • Digital Media & Marketing Certificate, Duke University (2012)


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