Modern cover letters first gained popularity in the 1950s, following the rise of white collar jobs. As we weary job seekers know, cover letters remain a mainstay of corporate staffing and career management to this day. They haven’t changed much. But, many hiring managers admit that they don’t read cover letters. So as an applicant, how can you respect cover letter traditions but still create a modern letter can actually grab attention and get you hired?We have one cover letter tip that does just this: Write a cover letter focused on your reader’s perspective, not your own. Identify their needs, and how you can help. It may seem simple, but it requires re-thinking the traditional cover letter. Let’s break the ideas into parts.