Whether you’re an internal or external candidate, composing a well-written cover letter is key. If you’re applying for a leadership role, understand that your message should resound with other VPs and the corporation’s CEO. Try to write naturally and show both humility and strong confidence. The following free marketing director cover letter sample shows one way that you could structure your piece.
Dear Mr. Byrd,
Thank you for the opportunity to apply for the marketing director role at Rockwell, Inc. As you are aware, I’m nearing completion of the fourth phase of the Business and People Leaders program here. Knowing how Mr. Argon is nearing retirement, I’d like to express my interest in taking over that position.
After graduating with an MBA from the Kellogg School of Management, positive reviews on Glassdoor convinced me that Rockwell would be a great cultural fit for me. I’ve now seen with my own eyes just how infectious the energy and ideas are here. As we move into a more competitive marketplace than ever, the corporation needs a marketing director who understands how to obtain, retain, and create loyal customers.
I would love to see our talented writers and designers spend less time on administrative work and more on honing their own talent. As we grow, I’d like to continue promoting from within, and add a small analytics department. I’d like to hire additional interns throughout the year to bring fresh ideas and insight to the organization.
Thank you for offering me the opportunity to be part of the Business and People Leaders program and for considering my qualifications to lead Rockwell’s marketing department into the future. Please let me know when it would be convenient for you to talk further about your expectations and how I might go about fulfilling those.
What to Include in a Marketing Director Cover Letter
No matter how much experience and education you may possess, it’s important to keep your cover letter short and to the point. One page with a good amount of white space sends the message that you’re not interested in wasting anyone’s time; rather, you’re simply using the opportunity offered to make your pitch. Use the free marketing director cover letter sample as inspiration for your tailored piece.
Industry Specific Skills to Include
When applying for a leadership role, it’s important to use terminology easily recognizable by the organization’s president. Beyond the content found in the free marketing director cover letter sample, feel free to use some of the following skills.
• Communication skills: Your conversations up, down, and across the chain will have a major impact on the success of your team.
• Creativity: You can do a better job of managing creatives if you’re an innovator yourself.
• Organizational skills: Keeping track of your time and responsibilities requires exceptional organizational skills.
• Decision-making skills: First you need to have a vision and stick to it; at the same time, you should be willing to change direction whenever the marketplace demands such.