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Retail Salesperson Cover Letter Example + Tips

Ashton Ryder

1 Main Street
New Cityland, CA 91010
Cell: (555) 322-7337
E-Mail: example-email@example.com

Dear Mr. Grainger,

As a highly skilled Salesperson, I read your posting for a new Salesperson with interest. My experience aligns well with the qualifications you are seeking at Grainger Tractor Supply, in particular my role as Salesperson with Wilson Garden Center, and I am certain I would make a valuable addition to your organization.
With more than 10 years’ experience as a Salesperson, I am adept in networking, revenue generation, and merchandising. Moreover, while my on-the-job experience has afforded me a well-rounded skill set, including first-rate interpersonal and communication skills, I excel at:
Exceeding sales goals through consultative sales techniques and hard work.
Increasing referrals over 20% by effectively networking with customers.
Maintaining thorough and up-to-date knowledge of sales and promotions.
Listening closely to customers to determine needs and recommending optimal solutions.

In addition to my experience and personal qualities, I have passion for sales. I am extremely enthusiastic about Grainger Tractor Supply’s focus on farm equipment and would welcome the opportunity to contribute to your business growth.
Please review my attached resume for additional details regarding my expertise and career achievements. I will follow up to request an appointment to discuss how my experience and background meets your needs.
Thank you for your time and consideration.

Ashton Ryder

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Retail Salesperson Cover Letter

In all of capitalism, there is no role more essential than that of a salesperson. Be it as humble as going door to door, or exalted as the head salesperson for a global corporation, at some point in every commercial transaction somebody has to make a sales pitch. If that’s you, and you’re good at it, the world of commerce is all yours.


In its simplest sense, a salesperson is someone who sells things, or at least attempts to. Yet, that actually translates into a very complicated set of skills. A salesperson needs a math background for bookkeeping, inventory and sales tracking. They need the insight of a psychiatrist to understand how to handle clients, their boss, co-workers and competitors. The more you know about business and all its angles, the better salesman you will be. Therefore, your salesperson cover letter should stress all business experience and anything suggesting that you are good at personal interaction.


In theory at least, there are no set qualifications to be a salesperson. If you can sell, no employer cares how you learned to do it. However, most people require academic training in business before embarking on sales. That training should be as broad as possible, covering as many aspects of business and business related fields as possible. You should also have a background in retail or some other field that requires you to have lots of interaction with the public. The key to successful person to person interaction is practice, so even being a lowly cashier in a supermarket should be mentioned in your salesperson resume because cashiers interact with people hundreds of times per day.


There is no natural limit to how much you can make as a salesperson beyond the supply of your product and your own ability to sell. However, the Wall Street Journal places the average pay of people who list their occupation as salesperson at around 50,000 dollars per year. People who earn a salary can only make as much as their employer will pay them. However, the salary plus commissions of a salesperson make it a field of unlimited financial possibilities for those who have the know-how and the personality.


Cover Letter Examples by Industry

Taking the first step toward writing a cover letter can be scary, especially if you’re unsure about what to focus on for a particular line of work. Browse our collection of industry-specific cover letter samples and learn about what to zero in on your cover letter!