14 Fourteen Street, Town, CA 99999 Cell: 000.000.0000 – email@example.com
Inventive Senior Manager, Customer Analytics with 7+ years of advancement and achievement in marketing, consulting, and big data. Visionary who blends creativity and rigorous analytics to develop groundbreaking, successful new products and strategies. Uniquely adept at converting complex analysis into relevant customer insights for key decision-makers. Team-oriented leader who mentors and motivated junior employees to excellence. Foster productive relations with all colleagues and departments. Offer well-rounded business acumen and entrepreneur spirit based on startup experience. MBA from Columbia Business School.
Market Strategy Development Revenue and Market Share Growth Market and Client Segmentation Business Intelligence (BI) Customer Analytics and Insights Data-to-Decisions (DTD) New Product Development Customer Lifetime Value Persona-Based Marketing Data Visualization
Senior Manager, Customer Analytics July 2013 to Current GILT GROUPE New York, NY Conduct data analysis to deliver insights on behavior of customers of this leading apparel e-commerce website. Oversee development of predictive models and robust segmentation schemas to address business needs in crosssell, up-sell, and overall engagement. Guide primary research in areas such as internal client contact, questionnaire development, electronic survey programming, and data collection management. Report to Senior Director of Customer Analytics. Lead 3 junior analysts. Personalized customer experience and optimized special (shipping, discount, and other) offers by developing aggregated model of information known about customer behavior. Increased sales 20% and cross-shopping activity 30% among active customers by implementing personabased market strategy based on behavior model, with 7 identified customer “types.” Improved visual presentation of products on site by using research to modify creative styling and photography practices. Expanded site’s cross-promotional abilities by developing business partnerships with several credit card companies. Generated invaluable intelligence on main triggers of new category purchases and best times to start promoting a new category to customer. Analytical Services and Special Projects Manager October 2012 to July 2013 CROSSIX New York, NY Assisted pharmaceutical companies by assessing patient data to quantify how different channels of advertising contributed to sales increase for a certain brand. Revitalized a struggling product line; increased qualified leads 50% by revamping dashboard and writing a new integrated marketing plan. Refined market strategy by leading team of 8 analysts to gauge effectiveness of direct-to-consumer marketing in TV, print, and digital media for pharmaceutical clients. Selected by CEO to help position business growth by leading a series of 8 day-long new product development workshops. 2010 2012: Completed MBA degree in Media and Marketing from Columbia Business School. Led award-winning digital marketing plan for NYC Mayor’s Office of Media and Entertainment. Designed and executed first large-scale market research study for NBCUniversal Digital Publishing.
14 Fourteen Street, Town, CA 99999 – Cell: 000.000.0000 – firstname.lastname@example.org