14 Fourteen Street, Town, CA 99999 – Cell: 000.000.0000 – firstname.lastname@example.org
Media and public relations professional with progressive experience in corporate communications. Expertise in generating, promoting, and tracking diverse media coverage including television, radio, print, and Web platforms.
Corporate Communications Branding/Re-Branding Social Media/Website Management Cross-Functional Leadership Public Relations Communications Planning/Strategy Writing and Editing Photo Journalism
Achieved nearly $250,000 and a 100% increase in local television and radio media coverage since February 2011 featuring stories from the 446th Airlift Wing (AW), Joint Base Lewis-McChord. Collaborated with a cross-functional media team to gain coverage for the 446th AW C-17 flyover before the Seattle Seahawk’s Military Appreciation game, which resulted in exposure to nearly 565,000 potential television and NFL website viewers. Distributed over 500 446th AW news stories, photos, and features to local print and Web media since 2010 as Chief of Media Relations for the U.S. Air Force Reserve. Promoted exceptional media relations by coordinating tours and C-17 orientation flights for more than 50 civic leaders with 100 percent positive feedback. Launched Seahawks’ “Spirit of the 12th Man” project for the 446th AW which involved taking the “12th Man” flag on C17 missions around the globe to represent the Seashawks’ solidarity with and appreciation for military members and their service. Enhanced and improved public awareness of the Air Force Reserve mission and generated more than 50 recruit leads in less than a three-day period by coordinating organization presence at “The Puyallup State Fair,” one of the largest state fairs in the country. Honored with the 2010 446th Airlift Wing MVP Award.
Chief of Media Relations: February 2010- Present U.S. Air Force Reserve, 446th Airlift Wing; Joint Base Lewis-McChord/ McChord Field, WA Develop, implement, and direct public relations and communications strategies while maintaining exceptional relationships with local print, radio, and broadcast media contacts. Promote public awareness and a positive image of the US Air Force by launching news releases including feature articles and photographs to various media outlets. Coordinate media interviews and set up tours, flight orientations, and mission briefs for civic leaders, congressional staff, boy scouts, and civilians. Track media hits value related to online, television and print coverage. Brief news media representatives on the organization’s goals, current programs, and associated impact on various public and private activities.