Creative and highly-motivated Communications student with experience in market trend identification. Offer outstanding advertising skills, and recognized for creating highly targeted digital campaigns. Provide excellent written and verbal communication abilities, and consistently strive to exceed organizational expectations. Recognized as a dedicated and driven professional with superior research and analysis skills, and proven leadership abilities.
B.S. , Advertising Minor: French Boston University Boston, MA Expected completion: Jan 2015
Digital Media Expertise Delivered analysis and generated content for a JWT weibo. Played a key role in the design and development of promotional materials. Sales and Marketing Engaged in research on Barbie and Reese’s products, and analyzed user experience. Organized the first “Pitch to China” business plan contest. Conducted interviews with professors and business professionals. Developed contingency plans and established alternative solutions. Academic Instruction / Curriculum Design Provided instruction in leadership skills to middle school students. Facilitated group meetings to brainstorm ideas and concepts. Authored weekly academic articles. Customer Service / Leadership Provided key assistance within a New Balance presentation to clients. Actively communicated with clients, responding to queries and resolving issues. Managed a large blood donation events, assisting volunteers and participants.
Digital Planning Intern JWT Shanghai City, China Leadership Tutor Harvard Youth Leadership Initiative Cambridge, MA Marketing Intern MIT – CHIEF Cambridge, MA Volunteer American Red Cross Boston, MA Journalist Shanghai Evening Post Shanghai City, China Jun 2014 to Aug 2014 Jan 2014 to May 2014 May 2012 to Aug 2012 Jul 2011 to Dec 2011 Jun 2010 to Aug 2011
Microsoft Office Suite; Adobe Illustrator