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Savvy and resourceful media relations specialist with over 20 years of experience in marketing and executive liaising, employee engagement and branding. Highly organized communications specialist with expertise in Web and print content development, production, public speaking and story formulation. Strategic planner seeking to leverage background into a media relations role with a progressive communications organization.
Writing and communications Customer service Creative direction Project management Staff training and development Marketing and PR Media relations Product branding
Raised over $500K to construct a baseball field for children with disabilities. First station employee to receive the Edward R. Murrow regional award for best sports reporting. Awarded the Michigan associated press best television sportscast and the Oregon association of broadcasters’ best sportscast accolades and nominated for 2 regional Emmys.
Sports Director WZZM-TV Reduced process gaps, training and managing 3 employees to ensure best practice delivery. Ensured 100% on-time, under-budget short- and long-term sports project completion. Expanded product brand, producing stories for on-air delivery under tight time constraints. Built customer loyalty, executing cold calling tactics and promotional marketing strategies including Facebook and Twitter social media platforms. Boosted station market share, capturing customers through original Web content development. Mitigated work flow down time, adapting to new technologies for program adoption. Met daily deadlines, producing, reporting for and anchoring nightly sportscasts. Aided senior leadership during executive decision-making process, generating daily reports to recommend corrective actions and improvements. Improved productivity initiatives, managing budgets, coordinating itinerary and scheduling staff. 01/2006 to 08/2014 Grand Rapids, MI