How To Spring Clean Your Internet Reputation for Your Job Search in 7 Steps

Build My Perfect Resume

Table of Contents

1. Online Reputation Management: Spring Clean In 7 Easy Steps
2. How To Write a Resume That Fits Into Your Online Presence

According to studies, the number of hiring managers who use the internet to vet applicants is higher than ever; therefore, your online presence matters more than ever before. A surprising 70% of employers rely on social media accounts and Google searches to screen jobseekers for qualifications, professionalism, and red flags. In fact, there is a 50% chance you will either not earn an interview or even a job offer based on your online reputation

The new standard is clear: You need a positive presence across social media and search engines to be a competitive candidate. Use this insight to your advantage and get ahead of the game. Read on to learn seven tips for online reputation management and how to get the most out of your digital presence.


Online Reputation Management: Spring Clean In 7 Easy Steps

1. Clean Up Your Existing Accounts and Screen Names

Make the most of what you already have. Get your existing accounts and screen names ready for inspection. Be meticulous; your success depends on it. Comb through each and delete private any damaging posts, photos, tags, or content that could appear unprofessional. This includes pictures from college parties or complaints about previous jobs or employers. You can make these things private, but it’s safer to delete them altogether.

2. Google Yourself

Recruiters aren’t looking at social media accounts alone to learn more about jobseekers. Almost 70% use search engines, especially Google, to dig up information on candidates.

Beat them to the punch and Google your name to find out what the internet is saying about you. There’s no need to get lost in page upon page of results, as most recruiters don’t read past the first one. Ideally, you are looking for results that are both positive and relevant.

Proper online reputation management on your part goes a long way to optimize Google results. Unfortunately, however, you don’t have to have a criminal record to receive negative press on social media or search engines. Being tagged in an inappropriate photo or blog post is enough to give recruiters the wrong impression. Be sure to monitor what others are saying about you.

3. Make the Internet Work For You

Think you don’t have to worry about your digital presence because you don’t have one? Think again. Just because you don’t have any social media accounts or post content online doesn’t mean you have a good reputation. More than half of employers are unlikely to contact jobseekers for an interview if they can’t find them online. If you don’t have a presence at all, you could be missing out on opportunities.

At an absolute minimum, experts recommend maintaining a profile on LinkedIn, which ranks the highest among social media platforms in Google searches. Facebook and Twitter are right behind it in search results. If you keep a blog, use WordPress. This platform gives you more visibility on Google than Blogger or Tumblr. Don’t waste your perfecting a YouTube channel. Although popular among users, the video-sharing site ranks last in search results.

4. Censor Yourself

What seems like an innocent, funny tweet to you could be wildly offensive or inappropriate to others. One post made in bad taste could cost you your job and put your future in jeopardy. Don’t be that person. Never post anything you don’t want an employer overhearing or taking literally. This includes jokes and overarching judgments about race, gender, and religion. Other red flags are negative comments about your previous bosses and colleagues.

5. Make Your Qualifications Visible

Online reputation management isn’t just about censorship and defense; it’s also about being proactive. Remember, a big reason why recruiters are looking for you online is to confirm your qualifications and professionalism. Give the people want they want!

LinkedIn is your best friend for this strategy. Keep your information up to date and support your achievements with recommendations from previous employers, colleagues, or professors. Supplement your experience by sharing links to relevant articles or emerging information in your industry. You can also share content on Twitter and Facebook to get a dialogue going and give your visibility a boost. Did you attend a relevant conference? Make a social media post about it.

6. Enforce Quantity Control

That’s right: When it comes to online reputation management, the quantity of your social posts matters as much as quality. If you post too little, you can become irrelevant and outranked by other candidates. If you post too often, employers may see you as a nuisance and withhold a job offer. Striking the right balance can be a delicate process, as each social media platform comes with distinct frequency recommendations for posting.

Kelly Burt, who worked in social media and blog management for the international education industry, shares the breakdown: “For Facebook, LinkedIn, and Instagram, post no more than once a day or run the risk of looking spammy. For Twitter, higher frequency is both expected and encouraged. Aim for a maximum of 15 tweets per day. If you have a blog, post to it at least once a week.”

7. Consider Using Professional Branding Tools

Think of your online presence as your own personal brand. With each social media post you make, you send a message about what your brand represents. If this sounds like an intimidating prospect and you don’t know where to start, a professional service can help. Tools such as BrandYourself and Igniyte offer personal online reputation audits and recommendations for improvement. Online reputation management doesn’t have to be hard.


How To Write a Resume That Fits Into Your Online Presence

Ultimately, your digital presence should be an extension of your resume. Now that you know how to use online reputation management to polish and sell your brand, it’s time to create a professional synopsis to go with it. A great resume and cover letter are important marketing tools that can open doors to new opportunities. To get inspired and start telling your story, check out MyPerfectResume’s personalized resume builder.