5 Crucial Public Relations Coordinator Interview Tips


If you got the call back for an interview in public relations, you know your résumé truly sparkled. You have your foot in the door, but a key and often challenging part of the hiring process is still ahead. Your interview is your opportunity to meet the hiring manager face to face, make a great impression and sell your skills. You want to make the most of your time with the hiring manager.

There are plenty of suggestions out there for having a successful interview, from walking in prepared to concluding with a confident, cordial handshake and following up with a thank-you note. Take note of this advice, but keep in mind that you will want to tailor your interview to show the hiring manager that you are the ideal candidate for the job. Below are some public relations coordinator interview tips to help you prepare for the big day.

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Public Relations Coordinator Interview Tips

Have a Conversation: If you are looking to work in the field of public relations, you will be dealing with the public, and your ability to communicate with others, view issues from outside perspectives and listen to others’ concerns are key to your success. Your interview is a great place to start. Ask your interviewer questions. This technique will help you learn more about the company and gain insight into issues the organization may face. Then, you can address the interviewer’s concerns. By having a conversation with the hiring manager, you can not only show him or her that you are friendly and able to listen, understand and offer solutions but also expand upon how you will fit into and contribute to the company.

Show Your Ability to Strategize: As a public relations coordinator, you must be able to solve problems quickly and effectively. Thus, one of the most important public relations coordinator interview tips is to use your face-to-face meeting to showcase your problem-solving abilities. If you are having a conversation with the hiring personnel as recommended above, you can show him or her firsthand how well you create and present solutions to concerns. Another great way to show your ability to strategize is to come to the interview with a portfolio of previous work. Then, you can offer specific scenarios in which you effectively solved problems.

Emphasize Your Communication Skills: Another vital skill for a public relations coordinator is communication. You must be able to reach out to clients and the public via social and news media, company publications, pitches and speeches. This means you should be able to speak and write clearly and persuasively. You also should be able to shine a positive light on any situation because you may be responsible for damage control at some point. Your interview is the prime time to show the hiring manager that you are a great communicator who shows good judgement in interacting with the public and discussing the company and its strategies.

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Showcase Your Organizational Skills: As a public relations coordinator, you are going to have a lot of irons in the fire. You need to be able to show the interviewer that you can handle multiple simultaneous events effectively without becoming overwhelmed. Again, a work portfolio is a great way to show the interviewer your talent for managing heavy workloads. If you are just starting out in public relations, draw on your educational background, internships or other work experiences. Talk about how you managed course loads, clubs and student leadership.

Make Sure Your Certification Is up to Date: The job description probably listed all of the education, training and certification you will need, and it is likely that you addressed the issue in your résumé. However, it never hurts to go over the qualifications again well in advance to make sure you have all the right credentials. You do not want to ruin your interview with a blunder as simple as missing certification. If you have any questions, reach out to the company prior to your interview so that you can walk in the door prepared.

These tips will help you put forth your most relevant skills and build strong rapport with the interviewer. Follow these public relations coordinator interview tips to ace your meeting, and show the hiring manager that you are the best candidate for the job.