6 Helpful Insurance Marketing Manager Interview Tips


You have submitted an excellent resume, your cover letter outshines the rest, and now it’s time to nail your face-to-face interview. The first interview is an important part in the application process, because it’s your first opportunity to demonstrate and vocalize why you are the right person for the job. It’s also the first chance your potential employer will get to test your knowledge and skills.

The initial interview will help you elaborate on the experience listed in your cover letter and resume. You can talk about specific instances when you encountered a difficult task or helped your previous employer perform better. You will also get the chance to learn more about the company. There are many ways to prepare for any type of interview, but if you want to score the job of your dreams, it’s important to follow a few insurance marketing manager interview tips.

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Insurance Marketing Manager Interview Tips

Bring Your Complete Portfolio: One of the most important insurance marketing manager interview tips is prepare and bring your portfolio with you to the interview. This can include examples of past marketing campaigns such as newspaper advertisements, customer service scripts, social media posts and press releases. You want to show that you have knowledge of modern marketing and how it applies to professional companies. If you have previous experience in the insurance industry, be sure to include marketing examples from that field in your portfolio.

Discuss Your Knowledge of the Insurance Industry: In order to secure a position as an insurance marketing manager, you will need to show that you have knowledge of the insurance industry or that you are a fast learner. If you have prior experience with insurance companies, highlight your time there. If you are new to the field, discuss what you have learned so far and what steps you are taking on your own to become more knowledgeable. If you have gone the extra mile and become a certified underwriter or received a related certification, be sure to mention this. If not, ask if the company requires any certification and if the necessary classes will be covered.

Think About Examples of Management Situations: Another of the most useful insurance marketing manager interview tips is to be prepared to discuss your management styles. As a marketing manager, you will not only be in charge of marketing campaigns, but you may also manage customer service representatives or other staff. Be sure to prepare examples of when you have demonstrated managerial skills and how your past management experience could help make the interviewing company more efficient.

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Dress to Impress: Insurance agencies typically expect professional dress from their employees, especially from management staff. Be sure to dress the part by wearing business-professional attire to the interview. Make sure you look your best from head to toe and are well groomed to give a great first impression to the interviewer. This also shows that you know what will be expected of you as far as the company’s dress code goes.

Show Off Your Organizational Skills: When you work as an insurance marketing manager, you will need to juggle many tasks at once, some of them with varying priority levels. It’s important that you demonstrate to your interviewer that you can handle the demands of the jobs and that you know how to work on deadlines and prioritize tasks so that everything gets done on time. Your portfolio is one way of doing this, but you can also discuss your personal organizational system, how you keep files, paperwork and data organized, and how you could use this in your future job.

Be Ready to Ask Questions: Insurance marketing management can look very different depending on the insurance company. It’s important to ask the right questions to make sure you understand the area of work in the open position. Be sure to ask about why the position is open or if it’s a new job. You can ask the interviewer if there will be cold calling involved and if leads will be provided by the company. You should also ask for the number of staff you will be supervising or who you will answer to on major projects. Smaller insurance agencies will need you to work with local newspapers or other local companies, while larger ones work on a more regional or national scale.