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International executive with specialization in the FMCG business and well over 15 years of experience in operational management, procurement, and business development. Highly successful in launching new products and establishing distribution networks in Latin American, Arab, and African countries. Skilled in market analysis, product selection, pricing, and brand development. Excellent communicator and crossfunctional leader fluent in English, Portuguese, Spanish, and the four languages of India.
Business Development Purchasing and Procurement Sales/Revenue Generation Multi-Unit Retail Operations P&L Management Marketing and Branding Distribution Line Management Supply Chain Operations New Product Launch Organizational Leadership
Launched operations of the Oriental Group Panama Inc. office, achieving profitable sales in Latin America within 6 months. Generated sales of over $1M USD per month by establishing reliable and competent sources of an assortment of cigarette and liquor brands. Expanded earning potential by introducing 2 new beers and 1 energy drink. Established distribution networks for brands such as Reliadent and Reliashave in 14 new countries in Latin America, Africa, and the Middle East for Tella Tech Inc. Developed a new line of hairbrushes for the company. Secured $4M USD annually for Supermax of Brazil Ltd., gaining more than 1.5% of the market share to compete with major brands Bic, Gillette, and Personna. Developed business in more than 25 countries across the globe including managing procurement, importation, packaging, supply chain, sales, marketing, and branding activities.
General Manager, Latin America and Caribbean January 2012 to Current Oriental General Trading Inc./Oriental Group Panama Inc. Manage multiple business areas including general operations, purchasing and procurement, branding, and sales for a distributor of Chinese cigarettes whose main company is based in Dubai. Oversee daily operations of a duty free retail operation in Panama, assisting the Director in establishing the company’s cigarette brands across Latin America. Leverage negotiation skills in actively trading all brands of cigarettes and liquor to achieve optimal revenue streams. Select merchandise based on the most favorable price and quality. Senior Vice President October 2007 to December 2011 Tella Tech Inc. Directed operations of a distributor of Reliadent, Reliashave, and Reliacare personal care brands based in the U.S. with manufacturing facilities in China and India. Developed new markets and distribution networks for oral, personal, and healthcare products. Conducted market analysis to inform brand marketing best practices and effectively analyze business competitors.