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Senior-level sales and account management professional with significant career achievements and extensive experience in the food and beverage distribution industry. Offer strong business acumen and strategic planning abilities in market development, channel restructuring, and continuous improvement to drive sales and revenue. A proven team leader dedicated to hiring, training, and motivating talented professionals and developing accountable and high-performing teams. Strong customer service, communication, and negotiation skills to close valuable deals.
Sales Team Leadership Business Management Channel Restructuring Significant Revenue Growth Customer Relationships Business Strategy Negotiation and Communication Skills Sales Process Optimization and Automation Market Development Key Account Management Training and Hiring Development of Best Practices Accounting Procedures Microsoft Office Suite
Grew sales over 21% in 2012 for Arabian Supplies and closed the year with 60% market share, the highest share in MARS history in Saudi. Collaborated on the “40 Days Vision” to improve freshness and shelf life of Galaxy products to increase sales and avoid OOS. Gained and signed a multi-year CDA with one of the leading food caterers in Jordan to sell approximately 1M 8-ounce cases per year. Won the PepsiCo’s President’s Ring of Honor Award in 2006.
Positions of Increasing Responsibility October 2012 to Current Arabian Trading Supplies, MARS Division Saudi Arabia Sales Director (2012-Current) Selected to transition to the beverage division to lead a sales team of 988 sales people across 5 regions to start a new brand and build focus. Create and manage a dedicated team through restructuring the Modern Trade Channel to increase accountability, commitment, focus, and outputs. Own and manage the Saudi Business Team. Collaborate with MARS business development managers to create a 5-year OGSM plan. Sales Capability Director (2011-2012) Lead the implementation of sales development projects to optimize journey plan and automate the entire sales process. Optimize sales process, constantly reviewing in collaboration with field team to create continuous improvements and greater efficiency. Standardized best practices among all divisions, aligning international sales practices to place ATS ahead of competitors. Implement the most current sales tools and KPIs to improve business and talent performance. Identify sales capability initiatives and work closely with all division GMs to develop implementation plan. Work closely with HR in recruiting, hiring, and training the sales team. Regional Sales Manager, West and South Regions (2008-2011) Lead a sales team of 298 sales people in 7 sub-regions. Restructured the organization through addition of additional sales force in up-country to increase accountability and outputs. Championed the Route to Market project for Saudi Arabia. Grew sales over 13% in 2009 and over 12% in West and 26% in South during 2010.