14 Fourteen Street, Town, CA 99999 Cell: 000.000.0000 – email@example.com
Inventive, results-driven marketing manager with a 13+ year record of advancement and achievement. Offer uniquely well-rounded skill set evidenced by current role split between advertising, sponsorships, brand development, and website design. Drive strong business growth by launching dynamic market plans that both align with corporate values and speak to interests of target audiences. Forge productive relations with all colleagues and staff members.
Brand Awareness and Recognition Competitor and Market Analysis Strategic Media Placement Special Events Organizing Strategic Business Development Media and Public Relations New Business Development International Business Relations
Manager – Advertising, Sponsorship, Branding, Website March 2008 to Current Corporate Communications Japan, UBS Securities Japan Tokyo, Japan Work closely with APAC sponsorship and advertising teams, as well as Japan corporate communication team to ensure optimal brand strategy and development in the region. Draw on firm grasp of company’s services, processes, and target audience to provide expert functional guidance to business heads at Japan office. Execute annual market strategies across all advertising platforms including newspaper, magazine, OOH, and digital. Control a yearly marketing budget of up to CHF 5M. Advertising: Successfully drove “We Will Not Rest” global advertising campaign and “WM Capability Ad Campaign” in Japan. Gauged and confirmed impact of Japan campaigns via research of advertising and assessment of competitor ratings and programming. Sponsorship: Manage all branding aspects of group sponsorship projects such as UBS Japan Golf Tour Championship and Verbier Festival Chamber Orchestra Japan tour, NHK Figure Skating, and SWISSDAYS sponsorship. Branding: As go-to expert on Japan branding, train and educate staff on effective market methods that draw on understanding of country’s norms and conventions. Website: Helped generate higher click-through rate to website by implementing SEM and SEO solutions; assessed performance and pinpointed problems together with e-channel solution team. Supervise secondary digital agencies to ensure top-caliber website maintenance before migration to global Web system. Business Development, Marketing Planner October 2003 to June 2008 Entertainment Business Division, Dentsu Inc Tokyo, Japan Coordinated new entertainment business investment projects in area of movie production, live entertainment production in partnership with Japan’s major TV stations, movie distributors, music event promoters, and Broadway production companies. Spearheaded highly successful promotional campaigns for clients, leveraging custom entertainment-branded contents.