Ambitious, motivated, and creative marketing and retail management professional with a track record of success in brand development and operations management. Expertise in global business development with the ability to impact short- and long-term goals through strategic planning and execution. A motivational leader with a proven history of inspiring and developing teams of retail managers and staff to drive sales and revenue. Thrive in fast-paced and challenging environments to meet critical deadlines and business objectives.
Brand Management Private Label Development P&L Management and Budget Development Inventory Control Marketing and Advertising Strategies Sales Management Trend Forecasting and Analysis Public Relations
09/2005 to 11/2014 Brand Director (Promotion) Kamal Osman Jamjoom Group, LLC – Dubai, UAE Managed 100 stores with over 400 employees across UAE, KSA, Qatar, Oman, Bahrain, and Kuwait including operations, warehousing and distribution, finance, sales, merchandise planning, buying, marketing, and VM. Conceptualized and enforced visual identity and consistency of the brand to express an effective and recognizable company image. Met with Board of Directors and local distributors to discuss brand focus and development for marketing, merchandising, and new launches. Launched two main catalogues annually and developed key marketing initiatives throughout the territory to improve sales and brand awareness in the market. Created and executed a 360 plan for development of a private label within the brand. Set budgets and cost controls for all store, implemented annual brand direct costs, and performed forecasting. Restructured the operations department and launched new training and development plans for managers and sales assistants as part of the career development plan. Introduced new OOS monitoring tool to ensure top cash stores where protected and proper inventory cover at all stores. Built business from 30 stores in 2005 to 100 in 2014 through product mix, diversification of supply chain, and identifying locations for strategic expansion. Grew brand sales double digits and consistently achieved P&L requirements year over year since 2005. Led the company from a negative operating profit in 2005 to 20.5% profit in 2014. Reduced stock holding by 32% through the introduction of an OTB monitoring tool and restructuring key back office development departments. Awarded “Best Marketing” and “Largest Franchise Sales” of ELC. Area Manager Kamal Osman Jamjoom Group, LLC – Dubai, UAE Guided and advised managers for 24 stores across the UAE region on merchandising, presentation, promotions, stock levels, and customer service to ensure highest level of sales. Planned and managed new store openings in alignment with brand standard and image. Created trading calendars, budgets, and staffing plans for all stores to meet business needs.
09/2005 to 09/2006