14 Fourteen Street, Town, CA 99999 Cell: 000.000.0000 – firstname.lastname@example.org
Senior marketing and advertising professional with a stellar record of achievement in the entertainment industry. Draw on strong creative vision to set dynamic market strategies for artists, leading to powerful brand presence and awareness among target audiences. Highlights of experience include breaking several #1 hits and winning 2 regional Emmy Awards for local television. Thrive in dynamic business environments, adapting readily to new industry trends and circumstances. Strong leader with demonstrated success in team building and staff motivation. Forge productive relations with all colleagues and staff members. Experienced and confident public speaker.
Marketing and Advertising Strategic Music Promotions Brand Management and Cultivation Creative Concept Development Team Leadership and Motivation Publicity and Public Relations
Excelled in promotions management roles for various labels operating under Warner Music Group for the past 14 years. Highlights include: Cultivated strong brand presence and publicity for artists, coordinating between label and local stations on promotional activities. Effectively led and motivated an 8-person team, ensuring staff members had tools and knowledge to make every record successful. Generated and set dynamic strategies for effective artist development and marketing. Renewed interest in established artists by developing updated brand content and strategy in accordance with new creative vision. Skillfully negotiated with radio programmers to gain radio airplay of artists’ new or lesserknown recordings. Conducted daily analysis of market penetration metrics to constantly revise artist branding strategy. Analyzed and defined target audience interests to set optimal advertising strategy across traditional and social media channels. Facilitated radio, TV, and in-person meet-and-greets for artists.