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Benjamin Minters
1777 45th Avenue, New York, NY Home: (222) 222-2222 – bminters@coldmail.com


Career Focus
Strategic, talented, and award winning media professional with extensive experience producing compelling and consistent marketing and communications campaigns. Writer for WSJwine, a partnership between The Wall Street Journal and the world’s leading direct-to-home wine merchant. Pursuing a WSET diploma at the International Wine Center in Manhattan. Gifted wordsmith with a flair for writing and covering dynamic stories and trends for the food and beverage industry. Exceptionally strong conceptual, pitching, and research skills. Track record of writing media content that resonates with the public. Superb communication, interpersonal, leadership, and problem-solving skills. Adept at mentoring and motivating team members and exceeding expectations in challenging and deadline-driven environments.


Summary of Skills
Copywriting/Copyediting Publishing Food and Beverage Industry/Trends Wine/Wine Tasting Public and Media Relations Relationship Management/Customer Service Social Media/Blogging Brand Development Content Management Marketing Communications and Strategy Microsoft Office/Basic CSS/HTML/WordPress Adobe InDesign and Photoshop


Professional Experience
Marketing Copywriter December 2009 to Current Direct Wines South Norwalk, CT Write engaging text for WSJwine covering brands including Zagat Wine, Laithwaites Wine and Virgin Wines. Write editorial and sales copy for print brochures and catalogs, generating up to $1.6 million in annual revenue. Produce dynamic text for Web product pages, landing pages and banners. Pitch email offers to wine planning and marketing teams for an audience of 34,000 Virgin customers. Conceptualize and write informative and trendy educational wine related articles. Liaise and agree with designers on layouts and images. Oversee creative production of printed tasting notes for 11,000 Virgin wine club customers. Collaborate with purchasing department to ensure quality by tasting and scoring all wines. Directed 6-month trial of an external agency managing email and social media content. Freelance Writer – Meat and Livestock-Australian Lamb, Beef and Goat March 2011 to June 2013 Marriner Marketing Communications New York City, NY Wrote an engaging quarterly e-newsletter designed to boost consumer awareness of Australian lamb. Researched and reported on food and beverage topics including recipes, pairings, and cooking trends. Designated to produce a food server trade e-newsletter in December 2012. Interviewed acclaimed chefs to produce “Featured Chef” and “Rounding Out Your Menu” articles. Freelance Writer – Air Tran’s GO Magazine, Bill Me Later, Chicago Fight Club and Atour Foods February 2009 to December 2009 Independent Contractor New York City, NY Generated website copy for new and established business-to-consumer clients. Performed comprehensive user experience analysis for client websites. Provided innovative layout and content recommendations. Wrote vibrant e-newsletters, emails and byline articles on lifestyle topics, including travel and fashion.



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