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Respected and accomplished Marketing Executive with distinguished record of achievement in developing and directing creative national and global marketing initiatives for corporations within highly competitive industries. Visionary leader with expertise in directing product development, corporate positioning, and market penetration. Innovative team builder with solid history in bringing diversely talented individuals together, valuing opinions of peers, and creating environments that successfully move projects forward. Expert communicator skilled at persuasively presenting ideas to organizational leadership, key business partners, colleagues, and consumers.
Global marketing Channel partner strategies Project management Branding and image promotion Market segmentation Product development Public relations and advertising Consumer/trend analysis
Business Faculty/Training Manager May 2008 to Current University of Phoenix Okinawa, Japan Leverage expertise as corporate marketing director to develop and deliver undergraduate coursework in Marketing, Management, Strategic Management and Economic to students attending campus located within Kadena Air Base. Conduct online, distance MBA program and mentor doctoral students in business programs. Manage all facets of Asia Pacific campus marketing program, including conducting regional market research to determine and implement best methods and techniques for reaching target markets. Promote university enrollment and campus activities by liaising with local television and radio stations, along with managing print advertisement placement. Sales Research and Marketing Director August 2007 to April 2008 American Paper and Plastics El Monte, California Developed and directed all marketing and business development for major food packaging company. Held full accountability for designing and driving comprehensive market strategies, including corporate positioning, product branding, competitive analysis, and market share growth. Oversaw creation and distribution of all internal market communication functions that include public relations, advertising, event collateral, and vendor training programs. Effectively managed market and consumer research activities, ensuring appropriate utilization of data in product development and improvement. Enhanced product line end-user experiences by collaborating with current vendors on establishment of distribution programs. Created and implemented marketing and sales goals across entire organization. Coached, mentored, and trained 28-person sales team on techniques for increasing sales, initiating promotional campaigns and achieving defined quarterly revenue goals. Conducted regular sales calls with key national customers to develop specialized targeted campaigns. Authored all corporate communications released from president’s office. National Marketing Director March 2002 to May 2007 Nicola International Foods Los Angeles, California Conceived, developed, and launched revenue producing national sales and marketing plan for imported food company. Analyzed performance of all marketing programs to identify the best opportunities for optimization. Managed, supported, and trained national sales force and brokerage network on product promotions, growing market share, and penetrating new territories and accounts.