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Award winning creative leader with over 20 years of experience building businesses and inspiring excellence. An expert in consumer insights with proven abilities in analyzing research data, understanding consumers, and identifying needs to develop valuable creative ideas. A big-picture thinker with strong strategic thinking and business acumen in paid, owned, and earned media environments. Passionate about inclusive leadership and building high-performing teams to implement vision and achieve goals and objectives.
Creative Leadership Brand Management Visual Design and Communications Excellent Communication Skills Strategic Development Inspirational and Empowering Talent Development Product Presentations Storyboards Fun and Optimistic Attitude
Achieved positions of increasing responsibility within McDonald’s Corporation to lead a creative marketing team in brand advertising and communications excellence across multiple global agencies. Selected to present new McDonald’s restaurant food quality creative strategy to an audience of over 3,000 McDonald’s global senior leadership attendees. Led annual US Marketing creative-review board meetings and peer-to-peer evaluations for all national and local agencies. Honored with over 20 US Marketing team leadership, creative excellence, and multicultural excellence awards, including 2014 Cannes Lions Creative Marketer of the Year, Global Marketer Award for “Best in the World POP Marketing”, National Addy Award, London International Award, Mosaic Award, Effie Award, and Clio Awards (Gold, Silver Bronze, Finalist, and Shortlist Honors).
Senior Creative Director, US Marketing McDonald’s Corporation 01/2003 to Current Chicago, IL
Manage the creative content, strategy, and vision for McDonald’s $1.43B US advertising budget. Key Projects include: Communications transparency initiative: Answer skeptical consumer questions with honest answers about McDonald’s food, people, and community. McDonald’s digital menuboard content: Lead creative strategy and vision to introduce nutritional information in 14,000 US restaurants using high-quality propriety video food footage. Resulted in improved brand image and increased ease of consumer navigation. Simple bold: A global merchandising design strategy introducing new guidelines and a proprietary food photography approach. Resulted in improvements in consumer brand quality perceptions.