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Visionary, results-producing sales and marketing director offering distinguished career in developing and implementing marketing strategies that create visibility and produce revenue in the world’s top luxury hotels. Proven track record of continuous growth designing and leading innovative and successful market-specific plans, strategies and tactics. Ambitious motivator adept at inspiring teams to execute projects, garner market share and expand markets. Decisive leader with repeated success in facilitating impressive turnarounds by taking on teams, ascertaining strengths and weaknesses and setting and attaining short- and long-term goals.
Experience and Accomplishments
Director of Marketing September 2012 to Current Four Seasons Santa Barbara The Biltmore Santa Barbara, CA Oversee all aspects of the sales, marketing, public relations, catering, conference services, reservations and revenue departments that generate over $55 million in annual business revenues for top-rated luxury hotel and brand. Outstrip local and state competition by creating new roads and implementing innovative strategies, including global distribution system advertising. Spearhead 20-member team and drive initiatives generating revenue-producing clients from leisure and corporate segments for historic hotel. Led remarkable turnaround by taking over sharply declining market performer in 2012 to producing positive growth in 2013 and continued success in 2014. Achieved 3.3% RevPar gain in 2013 through a combination of strategic planning, structure change and market targeting. Exceeded overall sales goal by $2M in 2013 through aggressive marketing initiatives. Multiplied results tenfold by changing mix of business and strategic segment planning. Increased bookings by generating 400 million impressions in hosting The Bachelor wedding in January 2014. Director of Sales and Marketing January 2011 to March 2012 Swissotel Chicago Chicago, IL Returned as Director of Sales and Marketing of 630-room hotel after previous 7 years of progressive management experience with Swissotel in key cities. Led team of 29 in strategic sales efforts, including as stacking group business patterns. Successfully facilitated sales during extensive renovation period. Grew group business from 80,000 to 100,000 room nights. Exceeded group cross over goal by third quarter and broke ahead of pace by 10,000 room nights. Director of Sales and Marketing June 2009 to December 2010 Sofitel Chicago Water Tower Chicago, IL Led a crucial and complete turnaround within competitive set through strategic sales plans, aggressive marketing, reader boards and public relations. Revamped sales and catering structure and procedures to increase sales efficiency. Coached and measured sales team to achieve production and prospecting numbers. Provided necessary tools, sales training and support to execute mission-critical sales plans. Propelled hotel from 89% to 104% sales performance and exceeded revenue goals by over $2M. Recognized in Travel and Leisure magazine as top 50 hotels in 2010. Director of Sales and Marketing October 2007 to April 2009 Mandarin Oriental Boston Boston, MA Launched opening and market positioning of top luxury hotel in competitive market place through strategic public relations, marketing, direct sales and Internet efforts by coordinating with corporate offices, local ownership and outside vendors. Stayed ahead of competition through total team involvement in providing punctual feedback on strategies and performance to implement new revenue ideas.