123 Fake Street | City, State, Zip Code Cell: 000-000-0000 | Home: 000-000-0000 | firstname.lastname@example.org
Results-driven senior sales and advertising executive with nearly 30 years of experience in business development for new and established media products, mobile and online advertising, and increasing product relevance in the marketplace. Highly valued visionary with proven track record in securing contracts with high-profile clients, agencies, and mobile and Web publishers. Successful broad-based career in providing meaningful solutions to clients and being involved with every aspect of the sales and advertising process, ultimately leading products to success. Routinely leverage current trends to shape solutions and approaches to successfully penetrate new markets. Dynamic, resourceful, and extremely driven individual with a deep passion for creating and delivering results and approaches to empower the team, company, and customer to exceed expectations.
Media Sales/Market Analysis Mobile and Online Advertising Business and Product Development Relationship Building Social Media and Promotions Marketing Campaign Management Profit Optimization Strategic Planning Skilled Negotiator Web Analytics
Surpassed expectations in 4 consecutive quarters with 350% growth in sales critical to the success of AppTap, Inc. Bolstered online display advertisements in gaming industry to more than $3.5M collectively by utilizing effective negotiation and closing techniques and originating several first to market beyond banner ad units. Strongly positioned Premium Network with a network of 5,000+ top advertisers and a strong pipeline of publishers. Conceptualized and produced the very first online fund-raising auction for Save the Earth Foundation by mobilizing more than 200 recording artists and raising more than $200K.
Head of Sales February 2012 to Current AppTap, Inc San Francisco, CA Structure and lead effective advertising sales operations for performance-driven mobile advertising network with consistent achievement of sales goals. Steadily built and currently manage Android and iOS application channel to more than 1,000 advertising campaigns within mobile platform by providing personally relevant strategic value to customers. Proactively identify challenges and key characterizations that differentiate competitor products to formulate operational management solutions and technological upgrade plans. Develop and manage strong business relationships with key advertisers, ad networks, and application developers. Professionally represent the organization at leading mobile advertising industry trade shows. Founder/Chief Executive Officer January 1994 to February 2012 Premium Network, Inc San Francisco, CA Reorganized business plan for Associates materializing into Premium Network, Inc. Consistently sought new avenues to galvanize the brand and develop new product channels with in-depth competitive analyses, forging industry alliances, and identifying new business opportunities. Routinely secure online advertising and custom event contracts with top brand advertisers, including Intel, Sony, UbiSoft, Activision, Electronic Arts, and Mountain Dew. Expertise in nationwide multi-site management seamlessly overseeing business development activities, sales operations, marketing campaigns, P&L reporting, and financial administration. Successfully managed 3,000+ online campaigns for nationally recognized brand and direct response advertisers. Partnered with MLB, NBA, NFL, NHL, and college sports to conceive and achieve successful marketing campaigns to increase awareness and visibility. Mentored sales teams in interactive advertising guiding the team and the company to achieve consistent growth patterns by exceeding sales targets for clients. Conceptualized and launched 4 distinctive online products: PremiumNetwork.com, PremiumChannels.com, PremiumSites.biz, and HomepageTakeover.com.