Entrepreneurial sales and marketing executive with a proven track record of success in start-up operations and business growth for telecommunications companies. A results-oriented leader experienced in recruiting, training, and managing high-performing professionals. Excellent business acumen with notable successes in strategic planning, P&L responsibility, channel development, and cross-cultural team management. Offer articulate communication and presentation skills with the ability to develop and maintain profitable business relationships.
ACHIEVEMENTS AND AWARDS
Grew 411.ca to $18M in revenue in 2014 and led negotiations for successful sale of the business. Grew Primus Canada’s booked sales from $180K to $500K monthly and gross profit margin from 34% to 36% in 2001. Selected by COO of Call-Net to relocate to New York to oversee US wholesale business unit and serve on the Board of Directors for CNE based on significant success as Manager of Carrier Sales. Achieved President’s Club each year between 1992-1998 with CallNet based on exceeding quotas, gross revenue, and sales targets.
06/2006 to 11/2014 Senior Vice President Sales and Marketing 411.ca Toronto, Ontario 411.ca is an online search engine providing reviews and ratings of local businesses. Managed sales, marketing, and business development for start-up of company. Created strategic business plans and sourced $16M in capital for start-up through fund-raising activities. Built and managed a sales, service, and marketing team of over 100 professionals including hiring, training, development, and supervision. Acted as Officer, Director, and Corporate Secretary prior to and during negotiations for the sale. 02/2005 to 06/2006 President and CEO Newlook Industries/DealNet Toronto, Ontario Newlook, now DealNet, is a publicly-traded holding company providing “The CallZone,” an advertiser-based long distance telephone service. Managed all strategic direction and initiatives of the company including P&L responsibility and shareholder relationships. Built the business and prepared for sale of assets in May of 2006. Chosen to remain on the Board of Directors after sale of company. 07/2001 to 06/2006 President Neal Romanchych and Associates Toronto, Ontario Founded in 2001 to assist high-tech companies in selling businesses. Clients include companies with between $2M and $20M in annual sales. Researched and developed relationships with buyers to maximize client assets and value of business to attain a premium sale price. Successfully completed transactions totaling over $15 million in 2004. 12/2000 to 07/2001 Vice President Sales Primus Canada Toronto, Ontario Primus is one of the largest providers of alternative telecommunication services in Canada. Responsible for P&L of the Canadian Commercial Sales Team. Oversaw a direct sales force of 70 along with agent channel, internal tele-sales, and outsourced tele-sales efforts. Increased productivity from $2850 to $6800 per month per rep. Launched several key initiatives including design and implementation of a sales tracking and forecasting CRM system, a new wholesale initiative, new policies and procedures, and a special pricing program.