Have You Considered These Cover-Letter Approaches?

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CLT2011WhitePaper.jpg The Findings of 2011 Global Career Brainstorming Day: Trends for the Now, the New & the Next in Careers notes these ideas for making a splash with a cover letter:
  • One solution to the ongoing debate about whether to include a cover letter or not is to write the letter as a job proposal rather than a traditional cover letter.
  • Include testimonials in cover letters for impact. Similar to how they are used in resumes, testimonials added to cover letters provide a strong third-­party endorsement. Good sources for testimonials include LinkedIn recommendations and written performance evaluations.
  • To separate themselves from the vast pool of online candidates, job-seekers might write a traditional cover letter and send via postal mail to a potential employer. The sharp appearance of the printed document, plus the sheer novelty of the approach, may draw positive attention.
  • Last year’s Global Career Brainstorming Day white paper noted that “T-letters are ‘coming back into vogue.'” Apparently they are still enjoying a comeback; from this year’s report: “In the T-brief letter, the primary content of the cover letter is formatted in two columns. The employer’s requirements are aligned in the left-­hand column and the candidate’s experience/qualifications/examples of success are aligned in the right-hand column. The reason for the return to popularity of this letter may be that it is easy for employers to scan to quickly determine whether a candidate meets the qualifications of the job at hand.” See links to samples below.
You can see three sample letters in a two-column format (called T-letters in the Global Career Brainstorming Day white papers): Sample 1, Sample 2, and Sample 3. This post is part of our series of excerpts from the white paper, Findings of 2011 Global Career Brainstorming Day: Trends for the Now, the New & the Next in Careers. The brainstorming day was held October 14, 2011, by the Career Thought Leaders Consortium, publishers of the white paper, and included the input of more than 250 career professionals from the United States, Canada, and the United Kingdom.

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