A Branding Statement Can Help Brand Your Resume


Consider including on your resume a branding statement that defines who you are, your promise of value, and why you should be sought out. A branding statement is a punchy “ad-like” statement that tells immediately what you can bring to an employer. Your branding statement should sum up your value proposition, encapsulate your reputation, showcase what sets you apart from others, and describe the added value you bring to a situation. Think of it as a sales pitch. Consider integrating these elements into the brief synopsis that is your branding statement:
  • What makes you different?
  • What qualities or characteristics make you distinctive?
  • What have you accomplished?
  • What is your most noteworthy personal trait?
  • What benefits (problems solved) do you offer?
Read more in our article Branding Your Resume.