Characteristics: 2-3 personal/professional traits that make you a good fit for the job and the company
Experience: Number of years you’ve worked in the industry or other experience that makes you qualified for the position
Achievements: 2-3 things you have a strong track record in accomplishing for previous employers
Skills: 2-3 high value abilities you’ve demonstrated that are relevant to the position in question
Expertise: Relevant education, certification, or special experience that other job candidates might not haveBe careful with skills and characteristics so they don’t come off reading like unsubstantiated fluff. Bring metrics into your achievements/accomplishments because employers love to see quantification. And consider testimonials and a final summary product like the one described here as recommended by Louise Fletcher.