Customize Your Cover Letter Based on Audience, Purpose


Each cover letter you send out should be at least a little different according to the intended recipient and strategy. Cover letters should be customized according to each of the four basic job-search strategies:
  1. Responding to job postings.
  2. Resume distribution to employers of your target market.
  3. Contacting recruiters or headhunters.
  4. Networking among your professional contacts.

Learn more in Deborah Walker’s article, Four Cover Letters for Four Job-Search Strategies.