- who they are,
- what position they are applying for,
- where they came from,
- why are they relevant to this position and why I should bother opening their resume,
- a nice close.
— Jeff Gordon, founder of LA-based online marketing agency InterActive99.com See all the parts of the white paper/Cover Letter Reboot package: Cover Letter Wish List: Hiring Decision-Makers Reveal What They Want to See in Cover Letters, Hiring Decision-Makers Cite Top Cover-Letter Mistakes that Disqualify Job-Seekers, and Cover Letters That Wowed: Hiring Decision-Makers Describe Winning Cover Letters.