Decision-Maker Wants to See Poignant Simplicity in Cover Letters


Continuing our series excerpted from our new, free white paper, Cover Letter Reboot: A Crowdsourced Update of Traditional Cover-letter Advice for Today’s Job Search, which you can download here. If you prefer not to download, you can read the contents here. WhitePaperScreenshot.jpg In this part of the series, we asked hiring decision-makers what they look for in a cover letter. Each post over the next several days will reveal one decision-maker’s response: Poignant simplicity. In a sense, how much can the candidate tell me without actually writing much. To break it down I really need to see:
  1. who they are,
  2. what position they are applying for,
  3. where they came from,
  4. why are they relevant to this position and why I should bother opening their resume,
  5. a nice close.
That has worked for me in the past during my years in the corporate world, and given the hectic nature of hiring managers and recruiters, that’s probably the best method to get a quick response.

— Jeff Gordon, founder of LA-based online marketing agency See all the parts of the white paper/Cover Letter Reboot package: Cover Letter Wish List: Hiring Decision-Makers Reveal What They Want to See in Cover Letters, Hiring Decision-Makers Cite Top Cover-Letter Mistakes that Disqualify Job-Seekers, and Cover Letters That Wowed: Hiring Decision-Makers Describe Winning Cover Letters.