Don't Submit a Plain-Vanilla Cover Letter


Likening resumes and cover letters to houses on the real-estate market, Jessica Miller Merrill says she doesn’t even read cover letters “unless something doesn’t add up in their resume.” Still, she and other recruiters would be more likely to read cover letters, she says, if they weren’t so boring and formulaic:
One reason why most recruiters don’t read cover letters? Because they are vanilla and repeat the same old blah, blah, blah in your resume. It’s important to take advantage of the opportunity to market yourself in a new and different way. This means customization of your resume and highlighting features. Don’t keep that custom wood molding or chair rail hidden because you as the job seeker are missing an opportunity to grab the attention of the recruiter for what makes you, you.
Indeed, don’t think of crafting cover letters as a chore; think of it as an opportunity to grab the employer’s attention.