- Brief introduction.
- What you do.
- Why you want to work here.
- One or two sentences on why you’re the best candidate (without being arrogant!).
— Erin Cheyne, creative director, Cheyne Creative See all the parts of the white paper/Cover Letter Reboot package: Cover Letter Wish List: Hiring Decision-Makers Reveal What They Want to See in Cover Letters, Hiring Decision-Makers Cite Top Cover-Letter Mistakes that Disqualify Job-Seekers, and Cover Letters That Wowed: Hiring Decision-Makers Describe Winning Cover Letters.