Include Your Value Proposition If You Don't Want Your Resume to Be Eliminated


How do hiring managers whittle down a stack of resumes? One way is to eliminate candidates based on what Sharon Graham of Graham Management Group calls “elimination factors.” Over several days, we’ll be looking at the five elimination factors Graham cites (read a version of her article here). The information comes from a research study to evaluate 1,000 randomly selected résumés received in 2009, which Graham Management Group, a Canadian firm specializing in career transition strategy for six-figure professionals, recently performed. Today, lack of value proposition as an elimination factor:
To effectively market yourself and position yourself at the forefront, the resume must deliver a unique, powerful, and consistent message. This message is your “value proposition.” To be most effective, this proposition should be apparent upon perusal of the document. A whopping 97 percent of résumés studied did not have a value proposition at all.
The best way for you to address this elimination factor is to create a value proposition (or sales pitch) in a prominent position — ideally in the top third of the first page. However, to be effective, this same message and theme should also run through the complete resume. A strong value proposition addresses employers’ specific buying motivators with your supporting qualifications and additional value. Distinguish yourself by pitching the answer to the employer’s question: “Why should I hire you instead of all the other qualified applicants?”