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Job-Search Documents Must Be More Distinctive


“In line with trends in personal branding, electronic job search, niche marketing, and all aspects of career management,” writes the multi-credentialed career expert and author Louise Kursmark, “career marketing documents have evolved from bland “career summaries” to one-of-a-kind marketing documents with messages that clearly communicate unique value rather than cookie-cutter qualifications. This trend supports the creation of multiple vehicles — online profiles, web portfolios, tweets, e-letters, blogs, and more — that all share the distinct voice of the individual yet are tailored for the specific medium. As a result, even in a sea of media and messages, individuals can become recognized and sought out for their unique expertise,” Kursmark says in “Trends in Resumes and Career Marketing Communications:”