Make Your Resume a Sales Pitch

BUILD MY RESUME

Your resume should conveys your distinctiveness, passion, and unique understanding of the business environment. It must answer the employer’s question: Why you over any other candidate? Clearly, uniqueness is closely related to both branding and focus. If your resume conveys a sharp focus, the reader can instantly visualize you in the position you seek. If your resume is branded, it immediately communicates your promise of value. The uniqueness factor takes your resume to the next level by portraying you as not only in the position but the best person for the position, even the only logical choice for the position. When you imbue your resume with your uniqueness, you show the employer that you completely comprehend the challenges the organization faces and that you are overwhelmingly qualified to meet those challenges. If you have adequately sold your uniqueness, the reader reviewing your resume should say, “This person gets it.”

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