— Jessica Oman, owner/CEO, Write Ahead Consulting, Vancouver, BC, Canada
I look for the candidate to first and foremost present a positive and confident, but not cocky, image of himself or herself. I also like to see how the candidate feels he or she can help me and/or my client personally, so taking the time to tailor the cover letter to me and my needs or job description is a big plus in my eyes.
— Shilonda Downing, founder, Virtual Work Team
Cover letters are appealing if they are personalized and show that the author of the letter has done their homework on me, the company and/or the role. General form letters need not apply.
— Mike Sprouse, chief marketer, entrepreneur, author, and philanthropist See all the parts of the white paper/Cover Letter Reboot package: Cover Letter Wish List: Hiring Decision-Makers Reveal What They Want to See in Cover Letters, Hiring Decision-Makers Cite Top Cover-Letter Mistakes that Disqualify Job-Seekers, and Cover Letters That Wowed: Hiring Decision-Makers Describe Winning Cover Letters.