Resume Branding Defined


Branding is best defined as a promise of the value of the product… a promise that the product is better than all the competing products… a promise that must be delivered to be successful. Branding is the combination of tangible and intangible characteristics that make a brand unique. Branding is developing an image — with results to match. In a resume, branding can be executed through at least three components. Look for the first of these in tomorrow’s entry or read our article Branding Your Resume.