Since most resumes are either evaluated by an Applicant Tracking System — a computer that scans for key words — or are visually scanned for 10-20 seconds by a busy recruiter or hiring manager, if you don’t make it clear why you are perfect for the job, you don’t stand much of a chance at landing an interview.
It’s not difficult to target a resume. Find keywords in the job description and in the organization’s Website. Focus on job requirements and make it clear you have what it takes to solve the employer’s problems. Incorporate skills, accomplishments, and results in your resume; don’t just write a laundry list of “stuff” you’ve done. Always consider the employer’s perspective. Will he or she know why you are a good fit based on your resume? If not, revise your materials.
— Miriam Salpeter