- Cut down on sentences that begin with “I” and adopt a “you” perspective. Note how ad copy is liberally sprinkled with “you.” Your cover letter, after all, is an advertisement for your resume.
- Use your cover letter to convey enthusiasm for the job you’re applying for. Enthusiasm sells.
- Using a proactive closer in your letter, in which you state that you’ll follow up to schedule an interview will set you apart from the crowd with its determination and confidence.
- Instead of just relating what you did in your jobs, tell what the outcomes are. Impress employers by telling them what positive things happened as a result of what you did.