Techniques for Developing a Branding Statement


Your branding statement should guide your subsequent branding activities and can be used, not only on your resume, but also on your Web site, blog, social-media profiles, and other communication venues. In their book Brand Yourself, David Andrusia and Rick Haskins present a simple formula for a branding statement: Skills + Personality/Passion + Market needs = Branding Statement. It’s a great formula, but not the only approach. A number of resources are available for helping you to compose a branding statement, also known as a brand positioning statement, including several at our Personal Branding & Career Self-Marketing Tools section. Especially see our Career Branding Tutorial beginning here and our article, Is “The Breakfast of Champions” in Your Resume? Read more in our article Branding Your Resume.