Techniques for Developing a Branding Statement

BUILD MY RESUME

Your branding statement should guide your subsequent branding activities and can be used, not only on your resume, but also on your Web site, blog, social-media profiles, and other communication venues. In their book Brand Yourself, David Andrusia and Rick Haskins present a simple formula for a branding statement: Skills + Personality/Passion + Market needs = Branding Statement. It’s a great formula, but not the only approach. A number of resources are available for helping you to compose a branding statement, also known as a brand positioning statement, including several at our Personal Branding & Career Self-Marketing Tools section. Especially see our Career Branding Tutorial beginning here and our article, Is “The Breakfast of Champions” in Your Resume? Read more in our article Branding Your Resume.

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