Try Kicking Off Resume with Branding Statement


A current trend in resumes is to use a branding statement, sometimes in combination with a headline. A “headline” atop your resume usually identifies the position or type of job you seek. A branding statement is a punchy “ad-like” statement that tells immediately what you can bring to an employer. A branding statement defines who you are, your promise of value, and why you should be sought out. Your branding statement should encapsulate your reputation, showcase what sets you apart from others, and describe the added value you bring to a situation. Think of it as a sales pitch. Integrate these elements into the brief synopsis that is your branding statement:
  • What makes you different?
  • What qualities or characteristics make you distinctive?
  • What have you accomplished?
  • What is your most noteworthy personal trait?
  • What benefits (problems solved) do you offer?
See a good discussion of branding statements and headlines, with samples, starting in this section of our e-book, The Quintessential Guide to Words to Get Hired By.