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Write Your Cover Letter for Those Who Value It


CLT2011WhitePaper.jpg The Findings of 2011 Global Career Brainstorming Day: Trends for the Now, the New & the Next in Careers are consistent with what we learned while researching Cover Letter Reboot: A Crowdsourced Update of Traditional Cover-Letter Advice: Some hiring decision-makers highly value cover letters — and many don’t:
According to one authority, 80 percent of recruiters deem cover letters essential, especially when content specifically links the candidate’s capabilities to the challenges of the job. Other career professionals said that with the exception of high­‐end jobs, cover letters are less in demand.
Corporate recruiters virtually never read cover letters, according to one authority, but hiring managers do. Another source said easily 50 percent of hiring decision­‐makers no longer read cover letters — a stark change from even a few years ago. Why? Decision­‐makers are very busy, and the cover letter no longer generates the same compelling interest as does the resume.
Our advice remains the same: A finely crafted cover letter can be a remarkable tool for setting yourself apart — apart from those who don’t include a cover letter and apart from those who send a generic, formulaic one. You also don’t know which employers highly value cover letters and which don’t, so it’s best to include one. This post is part of our series of excerpts from the white paper, Findings of 2011 Global Career Brainstorming Day: Trends for the Now, the New & the Next in Careers. The brainstorming day was held October 14, 2011, by the Career Thought Leaders Consortium, publishers of the white paper, and included the input of more than 250 career professionals from the United States, Canada, and the United Kingdom.