Cookies & Tracking Technologies Policy
Last updated: June 3, 2025
Thank you for visiting a Bold LLC and Auxiliant sarl (“Provider,” “we” or “us”) offering. To help inform you, we provide this notice (“Cookies and Tracking Technologies Policy”) on our family of websites as well as our other related mobile websites, mobile Provider applications (“mobile apps”), services, tools, and other applications that links to this notice (collectively, the “Site”). This Cookies and Tracking Technologies Policy governs your consent to our use, as well as third party partners and vendors, of a variety of cookies and tracking technologies. You can find out more about these technologies and how to control them in the information below. This Cookies and Tracking Technologies Policy forms part of the Provider Privacy Policy available at Privacy Policy.
1. WHAT ARE COOKIES AND OTHER TRACKING TECHNOLOGIES AND HOW DO WE USE THEM?
A cookie us a small text file that is stored in your device by a website that you have visited. Cookies may be placed by the Site (first party cookies) or by third parties (third party cookies) to monitor the use of a website. Cookies will be identified depending on their purpose and functionality. Some types of cookies include, but are not limited to:
Necessary. These cookies are essential for the Site’s performance and for you to be able to use its features. Necessary cookies will always be dropped since these are needed in order for the Site to function properly. For example, essential cookies include, but are not limited to: cookies dropped to provide the service, maintain your account, provide builder access, payment pages, create IDs for your documents, maintain site security and store your consents. These cookies record the performance of the Site according to your interactions with it. We may use cookies/tracking technologies required for system administration, to prevent fraudulent activity, improve security or allow you to make use of shopping cart functionality.
Analytics. These cookies analyze our visitors’ use of our Site as well to offer you a better experience. Analytic related cookies used on our Site do not identify who you are nor allow us to send you targeted advertising. For example, we may use cookies/tracking technologies for analytics related purposed to: (a) determine the number of visitors to our Site, identify how visitors move around the Site and, in particular, which pages they visit. This allows us to improve our Site and our services.; and (b) determine, if data is available, from where in the world our Site is being visited so that we can ensure sufficient coverage. More specifically, and as an example, Provider uses Google Analytics session cookies to provide meaningful reports about site visitors. Google Analytics cookies do not collect personal data about Site visitors. We have also engaged other third-party providers to analyze the activities of visitors to this Site, and its authorized use of cookies and other tracking technologies enable it to have access to information of visitors to this Site including non-public information about you to determine your user traits and preferences to better understand user conversion rates.
Performance and Personalization. These cookies make it possible for us to give you access to a customized experience. Personalization cookies are used to deliver content, including ads, relevant to your interests on our Site and third-party sites based on how you interact with the different elements in our site, as well as track the content you access (including video viewing). We may also collect computer and/or connection information to tailor your experience to fit your needs. During some visits, we may use software tools to measure and collect session information, including page response times, download errors, session information, and page interaction information.
Advertising. These cookies are placed by third-party companies to deliver targeted content based on relevant topics that interest you (for example, providing you with Facebook ads that would interest you), and allow you to better interact with social media platforms such as Facebook. We may use advertising tracking technologies to deliver content, including ads, relevant to your interests on our Site and third-party sites based on how you interact with our advertisements or content as well as track the content you access (including video viewing).
Our goal is to collect and use only that information that we think is required for our legitimate business interests, in order to better understand your interests and improve your experience of using the Site.Cookies set via our Site include those listed below in Section 2.
Third-party cookies may be set when you engage with our services, enabling partners such as analytics providers, search engines, social platforms, and advertising networks to collect data. While we may use these cookies-for example, through tools like Google Analytics-for insights and marketing, we do not manage how third parties use the information they gather. You can also adjust your cookie preferences through your browser settings; however, disabling cookies may impact your experience and limit access to some site features.
2. CONTROLLING AND DELETING COOKIES AND TRACKING TECHNOLOGIES
When you accessed this Site for the first time, or if you have not set your cookie preferences yet, depending on your location, you may be prompted to accept or decline the use of cookies, other than those which are essential. The Help function within your browser will also be available to guide you on setting your cookie preferences. If cookie preference settings are available in your country, you can change them at any time by accessing your account and clicking on My Settings – Privacy Settings. If you have not created an account with us you can manage your cookie preferences by clicking here or through the Settings page of your browser. Note also that in some cases, restricting, removing or refusing to accept cookies may reduce or prevent the functionality of the Site.
The following is a list of cookies dropped on the Site. When you accept cookies you also allow collection and sharing of your personal data with third party vendors. Even though we are not responsible for third-party policies or practices, we make our best efforts to ensure that these third-party vendors have privacy policies in place that comply with applicable privacy laws. We try to keep this information current, and will add to and subtract from the chart below from time to time, but it is provided as a courtesy and may not be current or accurate. Please contact the applicable third parties regarding their privacy and data security policies and practices. You can also find out more information on their policies by accessing their webpages.
| COOKIE NAME | DESCRIPTION | DURATION | PROVIDER | CATEGORY |
|---|---|---|---|---|
| _fbp | This cookie is created and used by Facebook to store and track visits across websites, identify the performance of our marketing campaigns on Meta and to deliver you third party targeted advertising. | 3 months | Advertising | |
| _uetsid | This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. Expires 30 minutes after the browsing session ends. For more information, please visit https://about.ads.microsoft.com/en-us/policies/legal-privacy-and-security | 30 minutes | Bing | Advertising |
| _uetvid | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | 16 days | Bing | Advertising |
| fr | This cookie is set by Facebook to determine if the user is currently logged into their Facebook account. | 3 months | Advertising | |
| IDE | Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | 1.5 years | Google Double Click | Advertising |
| MR | Analytics cookie that’s used to pass user action information to the Bing advertising network. | 7days | Bing | Advertising |
| MUID | This cookie is an analytics service provided that connects data from the Bing advertising network with actions performed on the Website. | 4 weeks | Bing | Advertising |
| _ga | This Cookie is set by Google Analytics (a web analytics service provided by Google, Inc. – “Google”), and is used to distinguish users on the Website to generate statistical information about their use of the Website. This helps us improve the Website. The information generated by this Cookie may be transmitted to and stored by Google on servers in the United States. For more information, visit here: https://policies.google.com/technologies/partner-sites. You may also install a Google Analytics opt-out browser add-on by going here: https://tools.google.com/dlpage/gaoptout?hl=en.Source: Google Analytics | 2 years | Google Analytics | Analytics |
| _ga_* | Used to persist session state by Google Analytics. | 2 years | Google Analytics 4 | Analytics |
| _gac_gb_* | Contains campaign-related information. If the Provider has linked their Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt out. | 90 days | Google Analytics 4 | Analytics |
| _gali | The cookie is created and used by Google Analytics to determine which links on a page that are being clicked. | 30 seconds | Google Analytics | Analytics |
| _gat | Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_. | 1 minute | Google Analytics | Analytics |
| _gat_gtag_UA_* | The cookie is created and used by Google Analytics to store a unique user ID | 1 minute | Google Analytics | Analytics |
| _gat_UA | The cookie is created and used by Google Analytics to throttle the request rate. | 1 minute | Google Analytics | Analytics |
| _gid | The cookie is created and used by Google Analytics for the visitor reports. Used to distinguish users. | 1 day | Google Analytics | Analytics |
| _pin_unauth | Used by Pinterest to track the usage of services. | 1 year | Advertising | |
| ajs_anonymous_id | Used to distinguish anonymous (i.e. not logged in) users. https://segment.com/legal/privacy/ | 1 year | Segment | Analytics |
| ajs_user_id | This cookie is set by Segment.io and is used to analyze how you use the website. | 1 year | Segment | Analytics |
| ci_id | Cookie is set and used by the Google Analytics to identify conversation. | 1 year | Google Analytics | Analytics |
| fs_uid | Cookie is set and used by FullStory to maintain session count at Fullstory’s end | 30 minutes | Full Story | Analytics |
| fs_user | Created to track if Full Story is enabled for the user or not. | 1 day | Full Story | Analytics |
| ki_r | Initial document referrer when available for targeting purposes | 5 year | Qualaroo | Analytics |
| ki_s | Current state of any survey the user has viewed or interacted with | 5 year | Qualaroo | Analytics |
| ki_t | Timestamps and view counts | 5 year | Qualaroo | Analytics |
| screenWidth | created by segment.js | Session | Internal – Common segment.js | Analytics |
| SEO_Page_Path | Helps in tracking, to determine from which SEO page/URL user clicked for Builder link | 27 year | Internal-Wordpress | Analytics |
| zionV2 | Created by dashboard | 5 years | Internal – Dashboard | Analytics |
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across web sites using their services.It’s the first party cookie for “Conversion Linker” functionality – it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page. | 90 days | Google Tag Manager | Necessary |
| acc_session | Cookie is created by accounts | Session | Internal – Accounts | Necessary |
| accountSignInAttempt | Cookie is created by accounts | Session | Internal – Accounts | Necessary |
| accountSignUpAttempt | Cookie is created by accounts | Session | Internal – Accounts | Necessary |
| ARRAffinity | ARRAffinity cookie is used to control the effective loading of the website and to ensure that all user requests are directed to the same server in any browsing session. | Session | Azure | Necessary |
| ARRAffinitySameSite | Load-balancing cookie to route the request made through a web browser to the same server in any browsing session. | Session | Azure | Necessary |
| Auth | Cookie is created and maintained by accounts for user’s claim (encrypted) | 5 years | Internal- Accounts | Necessary |
| BDLP | Cokie created when coming from bd flow LP | Session | Internal – Builder | Necessary |
| be_cl_useraction | Used to read updated cover letter action of user by extension | 1 year | Internal – Dashboard | Necessary |
| be_doc_useraction | Used to read updated document action of user by extension | 1 year | Internal – Dashboard | Necessary |
| clbDocTraits | Cookie created by builder, read by EB-API to send docTraits from server side events | Session | Internal- Builder | Necessary |
| disabletests | Cookie is used by all components to disable all the experiments (testing purpose) | Session | Internal- Builder | Necessary |
| docTraits | Cookie created by builder, read by EB-API to send docTraits from server side events | Session | Internal – Builder | Necessary |
| DocumentID | Created to store the current documentID | Session | Internal- Builder | Necessary |
| firstTimeUser | Cookie created by builder – to check firstTimeUser or not | Session | Internal – Builder | Necessary |
| G_ENABLED_IDPS | Used for “Sign in with Google” | Forever | Necessary | |
| GAClientID | Cookie created by ECom team on payment page. | 1 day | Internal- ECOM | Necessary |
| g_state | It stores information about the state of the authentication flow regarding Google One Tap | 6 months | Essential | |
| gtmvalues | Need to identify pixel fire on success of Registration / Order Confirmation | Session | Internal – Builder | Necessary |
| h2premimum | Created by ECOM on payment confirmation page | 1 day | Internal- ECOM | Necessary |
| MPRSUBS | Created by ECOM on payment confirmation page | 1 day | Internal- ECOM | Necessary |
| ref | Created by visitor service to set the referrer ID of visitor | 5 year | Internal- Visitor | Necessary |
| runtest | Cookie is used by all components to set custom variants for some of the experiments (testing purpose) | Session | Internal- Builder | Necessary |
| ShowTnCLink | Cookie created by builder – to show TnCLink | Session | Internal- Builder | Necessary |
| slsfrcEn | This cookie is used to maintain the chat on all windows. | Session | Internal – WP | Necessary |
| subs | Cookie created by ECom team on payment confirmation page. | 1 day | Internal- ECOM | Necessary |
| user-actions | Cookie created by ECom team on payment confirmation page. | Session | Internal – ECOM | Necessary |
| user-state | Cookie created by ECom team on payment confirmation page. | 1 day | Internal – ECOM | Necessary |
| UserStatus | Cookie is created and maintained by accounts for user’s info | 5 years | Internal – Accounts | Necessary |
| visitinfo | Created by visitor service for the visitor’s info. | Session | Internal – Visitor | Necessary |
| vssessionuid | Created by visitor service for the visitor’s session id | Session | Internal – Visitor | Necessary |
| vstr | Created by visitor service for the visitorID | 5 years | Internal – Visitor | Necessary |
| vstrType | Created by internal common segment to track new or returning visitor | 5 years | Internal – Visitor | Necessary |
| vsuid | Created by visitor service for the visit ID | Session | Internal – Visitor | Necessary |
| vsutms | Created by visitor service for the utm parameters of a visitors. | 5 years | Internal – Visitor | Necessary |
| bm_mi | This cookie is used to analyze traffic to determine if it is automated traffic generated by IT systems or a human user. | 2 hours | Akamai | Necessary |
| bm_sv | This cookie is used as part of the “Session Validation” detection method and keeps track of the number of HTML pages and Ajax requests the client makes. | 2 hours | Akamai | Necessary |
| bm_sz | This cookie is used as part of the “Behavior Anomaly” detection method. It references the telemetry collected during the session. | 4 hours | Akamai | Necessary |
| authsigninstate | Cookie is created by accounts service. This cookie ensure that users previouly used the system in their device before or not. | Persistent(5 years) | Internal – Accounts | Necessary |
| ccpaconsent | CCPA consent | Persistent (1 year) | Internal – CCPA/GDPR | Necessary |
| consent | GDPR consent | Persistent (1 year) | Internal – CCPA/GDPR | Necessary |
| deviceType | Created on LP to check the device type – mobile/desktop (can be removed) | Session | Internal – LPs | Necessary |
| isFirstTimeUser | Contains information if user is first time login | Session | Internal – Builder | Necessary |
| IsGDPRExperimentEnabled | This cookie is created to identify the GDPR traffic for SEM/HIW experiments. | session | Internal – SEM | Necessary |
| lp | The cookie is created by the landing page and is used to indicate on which LP user has been landed / navigated. | 1 day | SEMLP | Necessary |
| NID | The NID cookie contains a unique ID Google uses to remember your preferences and other information | Persistent (6 months) | Necessary | |
| pixtaboola | Need to identify pixel fire on success of Order Confirmation | Session | Internal – Builder | Advertising |
| SocProofCounter | Social Proof counter | Session | Internal – Builder | Necessary |
| SocProofSessnCounter | Social Proof session counter | Session | Internal – Builder | Necessary |
| spvssessionuid | Created by visitor service for the visitor’s session id | Session | Internal – Builder | Necessary |
| ak_bmsc | This cookie is used by Akamai to optimize site security by distinguishing between humans and bots | Persistent(2 Hours) | Akamai | Necessary |
| ki_u | An anonymous identity to associate with responses | Persistent (5 years) | Qualaroo | Analytics |
| testcountry | Cookie is used by all components to set country where does application run.(testing purpose) | Session Cookie | Internal – Builder | Necessary |
| x-georegion | This cookie is used to verify the user’s geolocation e.g. country, city to present the cookie banner to the user | Session | Akamai | Necessary |
| ew_exp | Cookie is created and used by Experiment service for conducting CDN based A/B tests on users for improving user experience. | 1 year | Internal – Experiment | Necessary |
| visitor_layeruid | Cookie is created and used by Experiment service for conducting CDN based A/B tests on users for improving user experience. | 1 year | Internal – Experiment | Necessary |
| COOKIE_CONSENT | This cookie is used to show GDPR banner on Isolation Layer and non-isolation layer | Persistent (1 year) | Internal – cookie-consent js | Necessary |
| isouser | This cookie is used to verify user redirection on Isolation Layer | Persistent (1 year) | Internal – Accounts | Necessary |
| ShowParserSurvey | Cookie has been added on LC Builder Select Resume Page for showing GPT survey on finalize page. | Session cookie | Internal – Experiment | Analytics |
| TtfbData | Cookie is created and used by Experiment service for analyzing performance impact of CDN based A/B tests on page for improving user experience. | 1 Year | Internal – Experiment | Necessary |
| x-device-type | This cookie describes about the device on which the user opened the page. | Session | Akamai | Necessary |
| X-geo-cookie | This cookie provides information about the location from which the user has opened the page. | Session | Akamai | Necessary |
| CheckoutProfileExpEligiblity | To check for profile based experiment eligibility on payment page | Session | Internal-ECOM | Necessary |
| iterableEndUserId | Functional, Analytics (to track email campaign success, such as purchases and conversion on the Site) | Persistent (1 year) | Iterable | Analytics |
| fs_lua | Captures the timestamp of the last user action. It is used to assist with the FullStory session lifecycle, ensuring user activity extends the session. See “What defines a session in FullStory?” for more info on the session lifecycle. | 30 mins | Full Story | Analytics |
| useruid | Stores useruid | Session | Resume-Now | Necessary |
| mixpanelprops | Cookie created by the builder and read by EB-API to send the properties with the server side mixpanel events | Session | Internal – Builder | Analytics |
| UTMFirstTouchCookie | Cookie is used by the mixpanel so that they can be referenced on subsequent sessions | Session | Internal – Builder | Necessary |
| UTMLastTouchCookie | Cookie is used by the mixpanel so that they can be referenced on subsequent sessions | Session | Internal – Builder | Necessary |
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across web sites using their services.It’s the first party cookie for “Conversion Linker” functionality – it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page. | 90 days | Google Tag Manager | Advertising |
| iso_retention_user | This cookie acts as an identifier to display isolation behavior. | 30 days | Internal -MPR | Necessary |
| _clck | Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID. | 1 year | Microsoft Clarity | Analytics |
| _clsk | Connects multiple page views by a user into a single Clarity session recording. | 1 year | Microsoft Clarity | Analytics |
| CLID | Identifies the first-time Clarity saw this user on any site using Clarity. | 1 year | Microsoft Clarity | Analytics |
| ANONCHK | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0. | 10 minutes | Microsoft Clarity | Analytics |
| MR | Indicates whether to refresh MUID. | 7 days | Microsoft Clarity | Analytics |
| MUID | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 year | Microsoft Clarity | Analytics |
| SM | Used in synchronizing the MUID across Microsoft domains. | Session | Microsoft Clarity | Analytics |
| forterToken | This cookie acts as an identifier used to detect and prevent fraudulent payment activities. | 1 year | Internal -MPR | Necessary |
| VisitUids | Used for linking visits or interactions between two portals | Session | trck.app (Internal- visitor) | Essential |
| _hjHasCachedUserAttributes | This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool. | Session | Hotjar | Analytics |
| _hjSession_* | A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session. | Session | Hotjar | Analytics |
| _hjSessionUser_* | Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | Persistent (1 year) | Hotjar | Analytics |
3. ADDITIONAL INFORMATION
A few additional important things you should know about our use of cookies/tracking technologies on our Site:
- We offer certain features that are available only through the use of tracking technologies.
- We use both session and persistent tracking technologies. Tracking technologies (e.g., cookies) can either be persistent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser).
- You are always free to decline tracking technologies through your browser, although doing so may interfere with your use of the Site. You may be able to set your cookie preferences in your account profile, by accessing My Account – Settings – Privacy Settings or refer to the help section of your browser, browser extensions, or installed applications for instructions on blocking, deleting, or disabling tracking technologies such as cookies.
- We encode and protect the tracking technologies that Provider sets, so that only we can interpret the information stored in them.
- You may encounter tracking technologies/cookies from our third-party service providers, that we have allowed on our Site that assist us with various aspects of our operations and services, such as Google Analytics.
- You also may encounter tracking technologies from third parties on certain pages of the Site that we do not control and have not authorized. (For example, if you view a web page created by another user, there may be a cookie placed by that web page).
4. CONTACT US
For any queries in relation to this Cookies and Tracking Technologies Policy please contact us at privacy@bold.com or write to us at Auxiliant sarl, 1A, rue Thomas Edison, L-1445 Strassen, Luxembourg
