No matter what kind of job you may be interviewing for, it’s probably safe to say that the hiring manager may ask you “tell me what you know about our company.” You may also hear this question worded as “what do you know about this company?” or “what have you heard about us?” The real reason why a hiring manager may ask you interview questions like this is to find out how interested you are in the position and to gauge your background knowledge of the industry.
Eager job candidates who have the most interest in a position usually have done their research and know many details about the company. Job applicants who are not as familiar with the type of business the organization does may not demonstrate as much interest and enthusiasm. If you are truly interested in the position, it’s important to do an extensive amount of research, so you can show your interviewer how much you want to work for the organization.
How to Answer the ‘Tell Me What You Know About Our Company’ Interview Question
1. Preparation Is Key
With these interview questions, the most important thing to keep in mind is you must do your homework. Before any important job interview, it’s always a good idea to conduct a good amount of research finding out about the company’s history and industry. With the availability of most information online, it’s easy to show off your knowledge with just a little bit of Internet research. Start by investigating the company’s website, and then do a more comprehensive search of the various social media accounts that may be associated with the company. Use the details you learn about the organization as specific points to discuss when answering this question.
2. Stay Away From the Negative
While conducting your research online, you may come across some reviews of the company that are negative. There may also be articles written about the company that don’t present it in a good light. While it’s a good idea to read over this information and consider these reviews and articles before accepting the position if it’s offered, you must not accept everything you read as fact. It’s also not a good idea to start discussing the negative points of the company or other controversial issues when you are in the process of interviewing. Instead, talk about the different products or services the organization offers, discuss some important times in the history of the company and focus on the positive points of the business’ mission that align with your personal or career goals.
3. Show Off Your Enthusiasm
Most of all, you want to communicate your enthusiasm about the company and its industry to your potential employer. During your interview, it’s a good idea to make sure the hiring manager understands how much you want to work for the organization. You can express this with a strong understanding of the type of business the company conducts. You can also get your enthusiasm across by talking about how your strengths match up with the company’s goals. The key factor in demonstrating your enthusiasm, however, is coming across as honest. Don’t go overboard and make yourself seem artificially excited during the interview process, or your interviewer could immediately reconsider you for potential hiring.
Sample ‘Tell Me What You Know About Our Company’ Interview Answers
I’m really impressed by your company’s values and mission statement. I find that many of the things that are important to this company are also important to me. I have always admired the way that this company has had such a strong focus on delivering top-quality customer service. In my own experience, I have found that customers are the most important factor in achieving the top levels of success. When interacting with customers, I strive to make sure that I present an experience ensuring their satisfaction. My goal is to keep the customers happy and regularly coming back.
I really like how your company has constantly evolved over the entire history of the organization. I think it’s important to continuously look for new ways to be more effective, and there’s no better way to do this than with new and emerging technologies. I like how your company is not afraid to take risks to push into other markets, and I would love to get the opportunity to tell you about my ideas for future efficiency. I have a lot of experience working with companies that have made successful business transformations with the help of technology. I’ve worked with organizations to get them started with mobile apps, networking solutions and new ways to conduct business online, and I can see that is where your business is headed as well.
Once you have started learning about the company that you are interviewing for, the next step is to show off your vast knowledge with your answers to interview questions. You can show the hiring manager how your goals and values line up with the company’s background, so your interview can be more successful.