1235 Anchor Street, Los Angeles, CA 99999 | C: (333) 333-3333 | firstname.lastname@example.org
Entrepreneurial self-starter with proven abilities in creative analysis and a passion for the arts, fashion, design, and lifestyle industries. An innovative problem solver with keen attention to detail and numerous successes in product marketing and brand development for new media companies. Highly skilled in copywriting and crafting compelling narratives to engage audiences.
Email and Website Marketing E-Commerce Marketing Creative Branding Strategy Project Management Marketing Research Team Leadership
Press Releases and Public Relations Copywriting and Design Direction Visual Ad Copy Sales Analysis and Lead Sourcing Conversational Spanish
Managed RFP proposal for a $1M deal between Eventbrite and The Color Run including writing the 64-page proposal design of visual template, copy editing, and SEO. Developed a lead sourcing campaign for Eventbrite to significantly improve sales and marketing initiatives. Researched and interviewed film organizers to identify target market and make recommendations to Eventbrite management team for market penetration. Wrote copy, identified advertising opportunities, and negotiated ad space in publications.
08/2014 to Current Category Marketing Associate Eventbrite San Francisco, CA Eventbrite is an online, self-service ticketing and registration platform committed to democratization of event space in the areas of music, registration, festivals and endurance. Promoted from Intern to Associate based on proven successes in marketing strategy and execution. Develop and launch full-scale marketing campaigns through identifying target markets, pursuing viable advertising opportunities, and creating written and visual ad copy. Collaborate cross-functionally with design, marketing, sales, and legal departments to create ad copy, ad banners, and website landing page design. Plan, develop, and manage weekly and monthly email newsletters and drip marketing campaigns for Eventbrite’s four vertical markets. Write and produce thought leadership content for Eventbrite’s Event Academy, an online resource hub for event organizers, including one-pagers, webinars, how to guides, and tip-sheets. Interview event organizers to gather information on best practices and trends and write how-to guides for industry professionals. Create ad hoc, weekly, and monthly marketing reports. Manage and train teams of temps to complete administrative tasks. Marketing Intern Eventbrite San Francisco, CA Performed marketing research on key organizers in the festival subcategory of film events. Organized and attended Eventbrite’s annual Elevate conferences with over 400 attendees each in New York and Washington DC, including choosing venue, selecting vendors, and scheduling travel.
06/2014 to 08/2014