Marketing Executive CV Examples & Templates

Kellie Hanna, CPRW
By Kellie Hanna, CPRW, Career Advice Expert
Last Updated: February 23, 2023

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So, you want a job as a marketing executive. A well-written CV is a great place to start! Our guide to crafting an effective marketing executive CV will help you make the most of your impeccable analytical and interpersonal skills, so you can get the job you want.

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Marketing executive CV example (text version)

Julia Garfield

Brooklyn, NY 11234
(555) 555-5555
example@example.com

Summary Statement

Expert marketing professional with 10 years of executive experience. Skilled at creating campaigns centered around consumer education on product use. Persuasive communicator who is confident in presenting marketing objectives to corporate stakeholders and potential investors. Passionate leader who is able to motivate team and departmental members to collaborate around common goals.

Core Qualifications

  • Budget oversight
  • ROI analysis
  • Presentation skills
  • Market dynamics and techniques
  • Goals and performance
  • MS Office and Zoho CRM
  • Critical thinking
  • Problem-solving

Education

  • New York University New York, NY
    Executive Master’s
  • Marketing and Strategic Communication
  • New York University New York, NY
    Bachelor of Science Business
  • Concentration in Marketing

Work Experience

November 2020 – Current
Saks Fifth Avenue – New York, NY
Marketing Executive

  • Monitor product release depending on consumer interest, seasonality and market volatility.
  • Oversee the campaign and release of upwards of 75 critical products and stay within designated budget requirements for each one.
  • Present campaigns and participate in key educational forums for 20-25 potential investors, of which 20 are still actively supporting the company.
  • Develop and execute three marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.

September 2016 – October 2020
Rokt – New York, NY
Senior Marketing Strategist

  • Managed a team of 15 marketing professionals and decreased turnover by 10%.
  • Led presentations to the company’s board of directors in regard to marketing budgets, campaign ideas and upcoming product developments.
  • Assisted in the development and growth of the company’s social media platform and nearly doubled sales resulting from online advertisements.
  • Prepared client budgets by reviewing client billing and managing monthly invoices.

June 2012 – August 2016
Marquee Brands – New York, NY
Brand Manager

  • Built brand awareness via consumer educational seminars, TV infomercials and positive media.
  • Mentored at least 12 company interns and trained five of them to become part of the company’s marketing team.
  • Analyzed consumer brand loyalty, competition and consumer interests to determine how to build and strengthen the brand for better exposure and reputation.
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.

Conference Presentations

  • Marketing Strategies for the Emerging Markets – (2022)
  • Sales Leadership Online Summit – (2021)
  • TOPO Summit (2019): “The New Consumer, the New Media, the New Marketing” – (2019)
  • Advertising Week – (2018)

Conference Attendance

  • New York Product Summit, New York, NY – (2022)
  • International Conference of Entrepreneurial, Marketing and Sales, New York, NY – (2022)
  • NY Digital Media Conference, New York, NY – (2021)
  • DigiMarCon Conference & Exhibition Series, New York, NY – (2021)
  • Experiential Marketing Summit, New York, NY – (2019)
  • Advertising Week, New York, NY – (2018)
  • Marketing Summit, New York, NY – (2017)
  • NY Business Conference, New York, NY – (2016)

Professional Affiliations and Memberships

  • New York Marketing Association – (2021)
  • American Marketing Association New York – (2021)
  • International Association of Digital Marketing (IADMP) – (2019)
  • Product Development and Management Association (PDMA) – (2018)

Certifications and Licenses

  • Professional Certified Marketer (PCM) – (2021)
  • OMCP Digital Marketing Certification – (2019)
  • Certified Sales Professional- (2018)
  • Google Analytics Individual Qualification – (2018)

Profession Relevant Skills

  • Confident communication and persuasive presentation skills for effective formatting, delivery and closing of critical demonstrations.
  • Skilled in using strategy to carefully coordinate campaigns for optimal product release and consumer advertisement.
  • Expert leadership abilities to motivate, energize and unite team members around a central cause.
  • Commendable time management, organizational skills and consistency to deliver marketing outcomes that exceed corporate expectations.
  • Vigilant and wise money management to ensure optimal use of funds on all marketing projects.
  • Confident in using research and analysis to understand how trends, competitors, consumer requirements and seasonal market volatility will affect campaign efforts.
  • Proficient understanding of social media and its role in building brand awareness and garnering positive media publicity.

Hobbies and Interests

I am an adjunct professor at my alma mater, where I teach students about marketing strategy. I spend the majority of my free time hiking and enjoying nature outdoors. I am passionate about astronomy and always have some type of telescope nearby.

5 essentials of a top marketing executive CV

  1. Contact details

    Without contact information, hiring managers cannot ask you for an interview. Create a section at the top of your CV for your contact information. Display your contact information as follows: Your full name, city, state and ZIP code, followed by your phone number and professional email address. If you have a LinkedIn profile and professional website, add those as well.

  2. Personal statement

    A personal statement, also called a professional summary, is your chance to shine.  It’s where you introduce yourself to the hiring manager and pitch your best technical and soft skills and relevant work experience. A marketing executive CV personal statement should include one or two of your most notable professional accomplishments to grab the hiring manager’s attention.

  3. Skills

    Hiring managers want to know if your skills match their needs. Show them you have what it takes by creating a separate section and using bullet points to display your top hard and soft skills — from creating marketing plans to developing brand awareness  — as demonstrated by our marketing executive CV sample. If you are applying for your first job, include transferable skills, which are soft skills, such as communication, that you can use in any job.

  4. Work history

    Your CV must have a detailed employment history section, even if you don’t have work experience as a marketing executive. List current and previous employers in reverse-chronological order and provide company names, locations and the dates you worked for each. Add three bullet points of measurable achievements for every job you list, as shown in our sample CV for a marketing executive. If you don’t have work experience in the field or if this is your first job application, display extracurricular activities, volunteer experience, community service, professional and personal projects — anything that shows you have relevant work experience.

  5. Education

    In your CV for a marketing executive job, add all the educational institutions you’ve attended after high school. Use bullet points for each school and display the name of the school and the year you graduated unless it was more than 10 years ago. List your high school information and any post-high school classes taken if you did not attend college.

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Do’s and don’ts for building a marketing executive CV

  • Use measurable achievements to describe your marketing executive skills and experience.
  • Use action words to make an impact on your marketing executive CV.
  • Tailor your CV to your target marketing executive job.
  • Use keywords from the job description throughout your marketing executive CV.
  • Format your marketing executive CV so that it is easy to read by ATS software and human eyes.
  • Lie about your marketing executive work experience and skills.
  • Boast about your “incomparable” marketing executive abilities.
  • Include irrelevant personal information such as your ethnicity and age.
  • Add skills and experience not pertaining to being a marketing executive.
  • Forget to proofread. A marketing executive CV with errors is unprofessional.

Top 4 tips for acing a marketing executive interview

  1. Learn about the company or organization before your interview.

    Learning about the company’s history, goals, values and people before the interview is essential. It shows genuine interest, dedication and commitment — traits hiring managers look for in top job candidates. Plus, having a glimpse of the company culture before you arrive will give you an idea of what to expect so that you can feel confident. 

  2. Practice!

    A little practice now will go a long way during your interview. To practice for your interview, start by reviewing the most common questions, such as: 

    • How Do You Determine Priorities When Scheduling Your Time?
    • When Given an Important Assignment, How Do You Approach It?
    • What Goals Have You Established for Yourself?

    Ask a friend to interview you so you can get comfortable with the questions and imprint the answers in your mind. Ask them for feedback on your performance and answers, and write down their suggestions that resonate with you. You’ll feel confident and ready when it’s time for the real thing.

  3. Be proactive and ask questions.

    Your interviewer will ask if you have any questions at the end of your session. You should always have at least three questions ready to ask; job candidates who don’t ask questions are not as likely to get hired because hiring managers assume they aren’t interested in the role or won’t put much thought into it. 

    Some questions you might ask for a marketing executive job are: 

    • What do you expect from someone in this position during the first 30 days?
    • What is your management style?
    • What do you like most about working here?
  4. Have references ready.

    Having professional references before your interview will prepare you in case the hiring manager decides to move forward. Create a list of two former colleagues and a former manager willing to speak to your abilities to perform the marketing executive job and who you know will give you a stellar review. Even better if they write a letter of recommendation for you.

    If you are applying for your first full-time job and don’t have former colleagues or a manager for reference, it’s acceptable to get references from a former instructor, volunteer coordinator, internship manager, classmate or community leader who will provide a positive review about your ability to perform the job.

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