ARIANNE WILLIAMS
123 Fake Street, City, State, Zip Code | H: 000-000-0000 | email@email.com
Professional Summary
Senior marketing executive with a history of success in developing and implementing sales and marketing strategies to deliver revenue growth. Experienced in diverse industries including education, franchising and entertainment. Leverage new technologies and market trends to drive innovation and generate new products and revenue streams. A superior leader with a track record of developing strong, self-sustaining teams through improving communication and efficiency. Quickly build trust and rapport with both internal and external key partners. Collaborate cross-functionally to align goals for continuous results.
Areas of Expertise
Marketing and Branding: Provides strategic leadership to the brand and voice to drive deeper and broader relationships with consumers across product lines and business models. Directs development of creative materials and marketing tactics; ability to leverage digital channels including social/mobile to drive authentic and meaningful marketing efforts to build a brand and drive sales. Customer Acquisition and Retention: Offer excellent customer service, lead generation and CRM strategies to drive inquiries to acquire and retain new and existing customers. Proficient in online media, SEO, and SEM to generate traffic and increase revenue. Strategic Planning: Highly analytical with strong business acumen. Create initiatives to drive sales in directto-consumer capacities and retail channels. Successfully manage full P&L responsibility for companies with multimillion-dollar revenues. Business Development: Skilled in market trend analysis to identify new business opportunities and generate revenue streams. Adept in guiding start-ups and mid-sized companies in sales, marketing, distribution, and business operations. Leads company efforts to expand into new product categories. Leadership: Motivational, enthusiastic leader of diverse teams from ground-level to upper management. Identify individual strengths to assign responsibilities and build team cohesion. A sharp strategic and tactical thinker with the ability to engage and inspire teams to maximum performance.
Experience
LITTLE PIM CORPORATION, NEW YORK, NY 02/2012 to Current Senior Vice President, Sales and Marketing Little Pim is a leader in language learning for children with a portfolio of digital and physical products distributed through retail, direct-to-consumer, and licensing channels throughout 20 countries. Direct responsibility for the functions of sales, marketing and product development across multiple business models including retail, e-commerce and licensing for digital and physical products. Achieve aggressive revenue growth targets by entering new markets with scalable growth opportunities. Establish strategic marketing partnerships and analyze market statistics to drive brand awareness and grow DTC traffic and sales. Led rebrand to improve leadership positioning in category, drive market expansion and advance the brand position at retail. Key Achievements Created new sales channels and diversified product offerings, resulting in year-over-year overall revenue growth of over 84%. Grew retail revenue by 179% through successful retail expansion of products. Drove revenue 52% over previous year through new digital content deals on all major digital delivery systems. SCHOOL OF ROCK, TENAFLY, NJ 06/2010 to 11/2011 Senior Vice President, Marketing & Customer Acquisition School of Rock is a music-based education franchise. Led all strategic development and execution of marketing campaigns, media strategies, and advertising programs across 80 franchise schools nationwide. Worked cross functionally to develop new products for retention and new revenue streams.
Arianne Williams
