Job Description & Duties
An event specialist is responsible for the planning and implementation of meetings and events while staying within budget. This individual manages and negotiates with vendors and is responsible for all communication with attendees. They also coordinate with speakers, provide logistical details and prepare speaking notes. The selection of all food and beverage and preparation of contracts for that service are the responsibility of the event specialist. In order to do the job successfully, an event specialist needs to be able to develop vendor relationships, prepare a project time-line, and insure compliance of all parties. The ability to focus on details is essential. At the conclusion of an event, the specialist prepares an event expenditure report and processes all invoices.
Education & Training Requirements
Education requirements differ from company to company, but large corporations usually prefer candidates with a degree in a related field, like marketing, public relations or hospitality. If a candidate is lacking a degree but comes with experience and solid contacts in the industry, including hospitality, food service, entertainment and even printing, they will likely be a strong candidate. Attending conferences is a good way to observe what works and what doesn’t. You can make contacts and even come up with some new ideas to use in the future.
The mean salary for event specialists in large organizations is $55,250. In other industries, like securities and commodities, telecommunication carriers, aerospace or investment funds, the mean ranges from $71,720 to $90,420 depending on the industry. As you approach potential employers about an event specialist position, be prepared to show your credentials. A degree alone won’t get you the job, and the lack of one won’t necessarily disqualify you. Show you experience in your resume. If they’re looking for an event planner, list the events you been successfully involved in or responsible for. If you’re just entering the event planning arena, be open to an assistant position, which will give you the training and experience you need to move up to event specialist. Your resume should focus on your successes, experience and your ability to juggle more that a few balls at once. The sample resume below can get you started.
1 Main Street
New Cityland, CA 91010
Cell: (555) 322-7337
Creative and outgoing Event Specialist with both hands-on and coordination experience in event management. Innovative, motivational leader able to deliver exceptional events that engage customers and drive sales growth. Proactive and resourceful with superb work ethic.
Marketing and promotion
Willing to travel
November 2010 to Current
JP Jenkins Furniture Stores New Cityland, CA
Develop both large and small in-store, home shows, and off-site events.
Oversee development meetings, planning, and execution of all events.
Supervise teams of up to 100 professionals to set up and produce events.
Manage all timelines, staff duties, and event budgets.
Work with business owners, sales professionals, and vendors to ensure optimal completion of tasks, deliver inventory to stock booths, and answer to customer demand for popular items.
Implement marketing strategies to promote events via traditional and social media means.
Follow up event with reports detailing successful product lines and sales strategies.
June 2007 to October 2011
TD Marketing New Cityland, CA
Event Demonstration Specialist
Demonstrated products at sales and marketing consumer events around California.
Set up, stocked, and arranged displays in an appealing manner.
Quickly learned new products and developed strategies for effective demonstration and customer engagement to drive sales.
Created brand awareness and enthusiasm in every customer.
Ran both one-on-one and mobile presentations, approaching customers to directly showcase products and complete demonstrations to solicit orders.
Coordinated with management and other specialists to implement new and improved strategies for sales.
2010 Porter College Porter, CA
Bachelor of Arts Marketing
Coursework in Digital Marketing, Supply Chain, and Advertising
Martha McNabb Academic Achievement Award