123 Boulevard Dr., Townsville, CA 99999 | 987.654.3210 | r.green@gmail.com
Summary
Inventive, results-driven marketing and sales manager with a 10+ year record of advancement and achievement. Rich background managing high-impact communications and campaigns across all channels including print, TV, radio, online, social media, and public relations. Expert account manager who builds lucrative, long-term client relationships. Strong knowledge of and experience in the fast-evolving digital marketing arena. Uniquely skilled at locating growth opportunities and securing pivotal deals. Generate consistent results and hit goals while managing high work volume and client expectations. Augment skillset with well-rounded business acumen.
Highlights
Forecasting Client Expenditures Commercial Awareness Cross-Functional Leadership Digital Advertising and Marketing Process Redesign and Improvement Revenue and Profit Growth Client Satisfaction and Retention Campaign and Promotion Oversight Program and Project Management Event Planning and Organization
Experience
Account Manager May 2012 to January 2014 Isobar Australia Located opportunities and pitched new business for one of Australia’s largest digitally-led creative agencies (network of 2500+ individuals in 34 markets worldwide). Developed accounts while working to maintain high client satisfaction and retention. Implemented digital marketing campaigns, ensuring attainment of all deadlines and budget restrictions. Generated innovative solutions, negotiating details with clients and agency staff. Dulux Generated growth by building positive relations with all departments of this client. Managed large campaigns such as Loreal Melbourne fashion festival that received $800K in PR coverage and new iOS application that was downloaded 60K+ times in 3 months. Porter Davis Restored positive relations with this very difficult client, spurring 10% growth. Completed highly successful projects including a complex site core responsive site that has since been copied by many of client’s competitors. SEEK Managed client’s performance banners acquisition and retargeting. Led team to pioneer use of innovative tools and A/B testing. Mapped out banner variations against different user journeys and process phases. Charity account Transformed a supplier arrangement into a partner relationship, with expenditures doubling year over year. Orchestrated whole strategic piece with a 12-month digital strategy outcome. Senior Account Manager / Digital Producer December 2009 to May 2012 Icon.Inc Australia Orchestrated mainstream and digital campaigns for various clients of this Melbourne-based marketing and design agency. Led website improvement efforts. Charged with managing and growing account relationships. Engaged and managed external suppliers. Led and implemented B2C email marketing campaigns. Presented new business proposals. Lifestyle Communities Increased sales and brand awareness by setting strategy (on a limited budget) for print, radio, TV, and Web ad communications distributed to all 5 villages. The Cabot Managed website redevelopment, featuring product tool, site design, and development. Consulted with stakeholders, gathered requirements, set strategy, and managed technical development. Also created SEO and social media proposal tailored for new website, in coordination with third-party suppliers. QVS Global Led development of both urbanbeautyunited.com and browtician.com websites. Worked with both client and technical team to find best CMS to suit their needs on a global scale.