Marketing Manager Resume: Examples and Tips

A marketing manager develops, implements and executes strategic marketing plans for a company, or lines of business and brands within an organization, attracting potential customers and retaining existing ones. Key attributes needed for this position include managing and coordinating with marketing and creative staff, leading market research, and liaising with media organizations and advertising agencies. This job typically requires a few years of experience and a combination of solid analytical and leadership skills.

Follow our tips and resume examples below to craft your own stellar marketing manager resume.

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Top 4 Characteristics of a Best-in-Class Marketing Manager Resume

  1. Summary Keep this section concise, and grab the employer’s attention by highlighting your best skills and accomplishments. For example, you can mention your expertise in developing and strengthening marketing plans, or show how your ability to direct creative efforts and brand engagement to achieve targets led to tangible results.
  2. Skills Focus on professional skills that match what the job description requires, such as analytical, product development and strategic expertise. Be sure to also stress intangible skills that fit this position, such as multitasking abilities and being detail-oriented.
  3. Work History Use powerful action verbs while describing job-specific accomplishments that prove your capability to handle what the potential job requires. For example, if the job needs a manager who can hire and manage external SEO consultants and graphic designers, feature experiences from your background that fit that need, e.g. “Organized and managed teams of 20+ members in SEO and graphic design to fulfill marketing objectives.”
  4. Education Include your top education credential (e.g., college or postgraduate degree), with the name and location of the institution where you received this credential, along with any additional marketing-related training or certifications you have (e.g., AMA marketing manager certification).

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The large font for the job seeker’s name makes a striking first impression, while the subtle dotted lines between the sections make it easier to scan for relevant information.


This well-organized layout uses strong color elements for the header and section headings, while the dual-column layout gives you plenty of room for your information.


The prominent color header and section headings give this template a unique look. Section headings are arranged in the left margin, making for fast skimming.

For even more free templates you can use to build your resume, visit our complete section of resume templates.

Do’s and Don’ts for Your Resume

  • Tailor your resume to the job. One size doesn’t fit all when it comes to resumes. Instead of creating a single resume that tries to shoehorn in all your skills and achievements, focus on creating different versions of your resume for different jobs, highlighting qualifications and experiences that match the job description. For example, if the job calls for developing and implementing marketing research plans, feature skills and work history that shows your abilities in this area.
  • Keep your resume concise and to-the-point. Studies show that recruiters usually only take a few seconds to read a resume. The longer and more wordy your document is, the greater the chance that important info will be missed. Use bullet points to describe your skills and work experiences, with punchy sentences and phrases rather than verbose flights of fancy.
  • Keep your resume layout straightforward. For a marketing gig, it might seem right to show off your out-of-the-box thinking with an out-of-the-box resume layout, but doing so can confuse hiring managers — and the applicant tracking systems (ATS) employers often use to scan resumes. Use standard, professional resume fonts, and avoid using fancy graphic elements or wild colors that might over-dazzle the eye. Show why you’re a unique job candidate using your content, rather than bells and whistles.
  • Don’t submit your resume before reviewing it. Don’t submit your resume before proofreading it a few times for typos or factual errors. Many employers will simply trash your resume if they catch even one silly mistake.
  • Don’t overdo it on jargon. While showing you know your lingo is a positive, relying too much on jargon runs the risk of confusing recruiters who might not be up to speed on all the terms your industry uses. It’s always a safe bet to spell out terms as you use them (e.g., “experience with SME (small and medium-sized businesses”).
  • Don’t include professional references. No need to include reference information in your resume — recruiters will usually ask you to submit your references separately. You only have a maximum of two pages to communicate your qualifications — make the most of it by focusing on your achievements and crucial credentials.