Marketing Manager Resume Examples & Templates
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Marketing Manager Resume Example (Text Version)
Phoenix Harris
Lititz, PA 17543
555-555-5555
example@example.com
Professional Summary
Highly creative marketing manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Work History
MARKETING MANAGER
07/2016 to CURRENT
Sunski | Lititz, PA
- Develop and execute comprehensive digital marketing strategies, resulting in a 30% year-over-year increase in online revenue.
- Lead a team of 10 digital marketing specialists, overseeing their performance, providing guidance and fostering a culture of continuous learning.
- Spearhead SEO initiatives, increasing organic traffic by 40% and achieving a 20% growth in organic revenue.
SENIOR DIGITAL MARKETING SPECIALIST
04/2014 to 07/2016
Lee Tilford Agency, Inc. | Rothsville, PA
- Managed pay-per-click (PPC) advertising campaigns, achieving a 25% reduction in cost per acquisition (CPA) and a 20% increase in in return on investment (ROI).
- Oversaw the development and execution of social media marketing campaigns, resulting in a 50% growth in social media followers and a 35% boost in engagement.
- Collaborated with the web development team to improve website conversion rates, leading to a 15% increase in online sales.
DIGITAL MARKETING COORDINATOR
06/2010 to 04/2014
AMZ Clever | East Petersburg, PA
- Assisted in the creation and execution of content marketing strategies, leading to a 40% increase in blog traffic and a 25% increase in newsletter subscriptions.
- Maintained the company’s online presence, ensuring consistent branding and messaging across digital platforms.
- Conducted A/B testing and analyzed user behavior data to make data-driven optimizations to the website, resulting in a 10% increase in conversion rates.
Skills
- Digital marketing strategy
- Email marketing
- Public and media relations
- SEO/SEM
- Social media marketing
- PeopleSoft
- Marketing campaign management
- Data analytics
Education
Bachelor of Science | Marketing
Millersville University, Millersville, PA
Certifications
- Google Ads Certified
- HubSpot Inbound Marketing Certified
- E-commerce Marketing Certification from Lasell University (2016)
Important Resume Sections
Contact information
When you start writing your resume, include a section at the top for your contact details. Write the following information:
- Full name
- City
- State
- ZIP code
- Phone number
- Professional email address
If you have a LinkedIn profile, online portfolio or professional website, add those as well.
Resume summary
Your resume summary is the first opportunity to make a lasting impression on the employer. Write up to three sentences showcasing your most significant skills and achievements that make you the ideal candidate for the role.
Here is a sample marketing manager resume summary:
“Results-driven marketing manager with over seven years of experience developing and executing innovative marketing strategies that drive brand awareness, lead generation, and revenue growth. Adept at analyzing market trends, managing multi-channel campaigns, and optimizing marketing budgets to achieve business objectives. Proven ability to lead cross-functional teams, collaborate with stakeholders, and deliver measurable results through digital marketing, social media, and content strategies.”
If you’re starting or are changing careers, use a marketing manager resume objective instead.
Skills
The skills section allows you to detail your qualifications further and show your expertise. Include six to eight soft skills and hard skills relevant to the role.
Here are six marketing manager skills for your resume:
- Strategic marketing planning: Expertise in developing comprehensive marketing strategies that align with business goals, targeting the right audience, and ensuring campaigns are goal-oriented to drive growth and brand recognition.
- Digital marketing expertise: Proficiency in managing online marketing channels such as SEO, PPC, email marketing, and social media.
- Market research: Marketing managers must be skilled in conducting market research to identify trends, customer preferences, and competitive insights.
- Team leadership: Marketing managers use their leadership skills to lead and motivate a team of marketing professionals.
- Budget management: Competent in managing marketing budgets to ensure cost-effective use of resources while maximizing campaign ROI.
- Communication: Strong verbal and written communication skills, with the ability to clearly convey marketing insights and strategies to both technical and non-technical audiences.
Work history
Your resume’s work history section lists relevant employment experiences in reverse chronological order. Always include the respective company names, dates and locations.
When applicable, write measurable accomplishments to show your ability to go above and beyond your job duties.
Here’s an example:
Marketing Manager | DE Marketing
Detroit, MI | June 2018 – Present- Developed and executed integrated marketing campaigns across digital, social media, and print channels, resulting in a 25% increase in brand awareness and a 15% growth in lead generation over two years.
- Spearheaded a rebranding initiative that enhanced the company’s market positioning, leading to a 30% increase in customer engagement and a 20% rise in sales within the first six months of launch.
- Managed a $500K annual marketing budget, optimizing spending to achieve a 20% reduction in costs while improving campaign effectiveness.
Education
Most employees prefer candidates with a background in Advertising, Communications, Marketing or Business. Include the institution’s name, degree, and graduation year in your educational background. See how it might look:
Wayne State University
Bachelors in Marketing
June 2017
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Action Words for Your Resume
Action verbs help you effectively communicate your impact in the workplace while displaying confidence and reducing wordiness.
Consider adding these action verbs to your resume for marketing manager:
- Analyze
- Budget
- Collaborate
- Conduct
- Created
- Define
- Develop
- Direct
- Execute
- Generate
- Implement
- Lead
- Manage
- Optimize
- Spearhead
- Strategize
Browse our 800+ resume examples to gather inspiration for your marketing manager resume.
Best Skills for Your Resume
Read the job posting carefully to identify the crucial skills required for the role. Here are a few marketing manager resume skills you can include:
- Brand development
- Content creation
- Public relations
- Campaign optimization
- CRM software
- Social media management
- Influencer marketing
- Event planning & execution
- Paid advertising
- Affiliate marketing
- A/B testing
- Lead nurturing
- Conversion rate optimization (CRO)
- Adaptability
- Problem-solving skills
- Creativity
- Time management skills
Want to save time creating your resume? Our Resume Builder offers tailored suggestions and industry-specific templates to create your marketing manager’s resume in minutes.
Certifications for Your Resume
Including certifications in your resume for marketing manager shows a commitment to honing your skills and achieving professional growth.
Here are some certifications a marketing manager might include in their resume:
- Google Analytics Certification
- Google Ads Certification
- Facebook Blueprint Certification
- Content Marketing Institute (CMI) Certification
- Certified Digital Marketing Professional (CDMP) by DMI
Ensure that you list the full name of the certification, the issuing organization, and the date obtained. If you have multiple certifications, list them in a separate section.
Pair your resume with a matching cover letter
FAQ
What are the roles and responsibilities of a marketing manager?
A social media manager is responsible for developing and executing social media strategies that align with business objectives and creating and curating engaging content across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
They manage content calendars, schedule posts, and use analytics tools to track performance, optimizing strategies based on data insights. In addition, they handle community management by engaging with audiences, responding to comments and messages, and addressing customer concerns.
They collaborate closely with marketing teams, coordinate influencer partnerships, and play a key role in crisis management when needed.
How do you write a CV for a marketing manager?
When writing a CV for a marketing manager, focus on highlighting your strategic marketing experience, key achievements, and leadership abilities.
CVs allow you to detail your entire professional history and include sections like certifications, coursework, conferences, research, etc. Use that to your advantage and include any academic or professional experience that can speak to your ability to manage budgets, lead cross-functional teams, and use data to optimize marketing strategies.
What’s the best format for a marketing manager resume?
A standard marketing manager manager resume format is well-organized and maximizes readability. Follow these formatting tips to ensure your resume is optimized:
- Use bold headings and subheadings to divide resume sections.
- Select a professional font such as Times New Roman, Arial or Calibri.
- Write in 10 to 12 points for body text and 14 for headings.
- Use reverse chronological order for every resume section.
Best Practices
- Tailor your resume to the target marketing manager position.
- Include keywords from the job description throughout your resume.
- Format your resume to be easily readable by ATS software and human eyes.
- Keep your resume length to one page.
- Create a generic marketing manager resume.
- Include professional references.
- Over-stylize your resume.
- Forget to proofread.
Interview Tips
Research the company
Researching the company beforehand will help you prepare thoughtful questions for the interviewer and show enthusiasm for the role.
Here are a few areas to focus on:
- Target audience and market position: Understand the company’s customers, market share, and how it positions itself within the industry.
- Competitors: Identify the company’s key competitors, analyze their marketing strategies and be prepared to discuss how the company can differentiate itself or improve its competitive positioning.
- Current marketing strategies: Review the company’s recent marketing campaigns across different channels to see how you can contribute to the team’s efforts.
Practice common interview questions
Practice how you would respond to common interview questions to understand better how you wish to portray yourself in your interview and gain confidence.
Here are some common interview questions to consider:
Prepare questions for the interviewer
Interviewers always ask if you have any questions for them. Take advantage of the opportunity to clarify anything left out of the discussion and decide if the role fits your career. Write at least three questions for the interviewer.
Here are a few to consider:
- What are the company’s top marketing priorities over the next 6 to 12 months?
- How do you currently measure the success of your marketing campaigns?
- How is the marketing department adapting to new trends or technologies in digital marketing?
- How would you describe the company culture?
Bring references
Professional references will be handy if the hiring manager decides to proceed with your application. Create a list of two former colleagues and a former manager willing to vouch for your abilities to perform the marketing manager role.
Cover letter examples for the next step in your marketing career
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Marketing Manager
Natalia is a Content Writer based in Puerto Rico and a Certified Professional Résumé Writer. She is dedicated to leveraging her writing expertise to help job seekers reach their career goals.
