Marketing Manager Resume: Examples and Tips
A marketing manager develops, implements and executes strategic marketing plans for a company, or lines of business and brands within an organization, attracting potential customers and retaining existing ones. Key attributes needed for this position include managing and coordinating with marketing and creative staff, leading market research, and liaising with media organizations and advertising agencies. This job typically requires a few years of experience and a combination of solid analytical and leadership skills.
Follow our tips and resume examples below to craft your own stellar marketing manager resume.
Featured Resume Example: Marketing Manager
Name: BRIAN MOSLEY
Address: City, State, Zip Code
Resourceful Marketing Manager with many years of B2B marketing experience delivering profitable solutions to drive sales, attract and sustain customers, and build reputable corporate brand.
SUMMARY OF QUALIFICATIONS
- Gather data on consumers, competitors, and market conditions,
leading to a 16% increase in brand outreach.
- Taught pieces of training regarding analyzing data using statistical
- Converted complex data and findings into understandable tables,
graphs, and written reports
10/ 2016 – Current
Company Name, City, State
- Reduce marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing a
- Design innovative and target collateral to support overall branding objectives.
- Work closely with all product development departments to create and maintain marketing materials for sales presentations and client
10/ 2011 – 07/ 2015
Company Name, City, State
- Supported key promotions by contacting established and potential
customers to discuss offerings.
- Prospected for new customers in target areas or demographics to
bring in new business.
- Documented customer habits and preferences and recommended
product and service updates to management.
10/ 2008 – 02/ 2011
Company Name, City, State
- Increased audience engagement with brand websites by finding and
integrating relevant videos, tweets and other online content.
- Worked closely with all product development departments to create
and maintain marketing materials for sales presentations and client
- Increased credibility and client awareness by developing
technical/ non- technical marketing collateral and presentations,
public relations campaigns, articles and newsletters.
- Market Positioning
- Public and Media Relations
- Budgeting and Allocation
- Strategic Planning
- Campaign management
- Marketing and advertising
Marketing Research,Marketing ,City, State
Top 4 Characteristics of a Best-in-Class Marketing Manager Resume
- Summary Keep this section concise, and grab the employer’s attention by highlighting your best skills and accomplishments. For example, you can mention your expertise in developing and strengthening marketing plans, or show how your ability to direct creative efforts and brand engagement to achieve targets led to tangible results.
- Skills Focus on professional skills that match what the job description requires, such as analytical, product development and strategic expertise. Be sure to also stress intangible skills that fit this position, such as multitasking abilities and being detail-oriented.
- Work History Use powerful action verbs while describing job-specific accomplishments that prove your capability to handle what the potential job requires. For example, if the job needs a manager who can hire and manage external SEO consultants and graphic designers, feature experiences from your background that fit that need, e.g. “Organized and managed teams of 20+ members in SEO and graphic design to fulfill marketing objectives.”
- Education Include your top education credential (e.g., college or postgraduate degree), with the name and location of the institution where you received this credential, along with any additional marketing-related training or certifications you have (e.g., AMA marketing manager certification).
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Do’s and Don’ts for Your Resume
- Tailor your resume to the job. One size doesn’t fit all when it comes to resumes. Instead of creating a single resume that tries to shoehorn in all your skills and achievements, focus on creating different versions of your resume for different jobs, highlighting qualifications and experiences that match the job description. For example, if the job calls for developing and implementing marketing research plans, feature skills and work history that shows your abilities in this area.
- Keep your resume concise and to-the-point. Studies show that recruiters usually only take a few seconds to read a resume. The longer and more wordy your document is, the greater the chance that important info will be missed. Use bullet points to describe your skills and work experiences, with punchy sentences and phrases rather than verbose flights of fancy.
- Keep your resume layout straightforward. For a marketing gig, it might seem right to show off your out-of-the-box thinking with an out-of-the-box resume layout, but doing so can confuse hiring managers — and the applicant tracking systems (ATS) employers often use to scan resumes. Use standard, professional resume fonts, and avoid using fancy graphic elements or wild colors that might over-dazzle the eye. Show why you’re a unique job candidate using your content, rather than bells and whistles.
- Don’t submit your resume before reviewing it. Don’t submit your resume before proofreading it a few times for typos or factual errors. Many employers will simply trash your resume if they catch even one silly mistake.
- Don’t overdo it on jargon. While showing you know your lingo is a positive, relying too much on jargon runs the risk of confusing recruiters who might not be up to speed on all the terms your industry uses. It’s always a safe bet to spell out terms as you use them (e.g., “experience with SME (small and medium-sized businesses”).
- Don’t include professional references. No need to include reference information in your resume — recruiters will usually ask you to submit your references separately. You only have a maximum of two pages to communicate your qualifications — make the most of it by focusing on your achievements and crucial credentials.