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Job Titles in This Profession

Perfect overview of what marketing coordinator responsibilities include for its different positions in its field.

  1. Sales and Marketing Coordinator

    • Developed and executed social media promotions to boost visibility and drive business.
    • Constructed and shared presentations for sales groups of up to 200 to increase interest in online services.
    • Followed up on leads with friendly, knowledgeable support within 24 hours to turn interested parties into paying customers.
    • Demonstrated initiative by persistently prospecting, networking and promoting online retail business.
    • Designed and carried out market research to detect and attract new customers.
    • Collaborated with marketing coordinator to coordinate sales and marketing plans.
    • Represented company at over 5 community and business events per quarter to gain exposure to potential consumers.
    • Achieved sales goals of $2,000,000 per quarter using persuasive selling methods.
    • Nurtured relationships with decision-makers in various business groups to win new business and increase repeat opportunities.
    • Initiated email contact with new, existing and potential customers to develop and maintain business relationships and further sales.
  2. Digital Marketing Coordinator

    • Produced and submitted weekly reports outlining progress against KPI objectives.
    • Maintained continuous check on traffic, bounce and retention metrics, optimizing and enhancing campaigns based on current trend data.
    • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
    • Helped clients develop website portals and social media pages to promote businesses.
    • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
    • Built, implemented and updated effective SEO strategies.
    • Developed paid client ads for use on diverse social media platforms, achieving average of 10,000 users per ad.
    • Worked with online customers to understand needs and provide product support service.
    • Resolved conflicts and negotiated mutually beneficial agreements between parties.
    • Developed team communications and information for executive meetings.
  3. Marketing and Communications Coordinator

    • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
    • Supervised marketing for product launches, including public relations tasks, direct mail pieces, trade shows, sales training and email blasts.
    • Helped incorporate product changes to drive customer engagement and firm profits.
    • Coordinated creation and deployment of videos, social media posts and other marketing collateral.
    • Boosted brand awareness with target customer demographics with social, print and email campaigns.
    • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
    • Coordinated resources to craft marketing plans for various projects including product launches and events.
    • Compiled product, market and customer data to forecast accurate sales and profit projections.
    • Consulted with product development teams to enhance products based on customer data.
    • Leveraged different market research strategies to investigate new products and enhance campaign planning.
  4. Marketing Events Coordinator

    • Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
    • Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
    • Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
    • Attended bridal industry events to promote services and build relationships with prospective vendors.
    • Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination.
    • Supervised onsite team of 30, including caterers, audio-visual technicians, and facility management team.
    • Recommended workflow and budget improvements, resulting in 15% savings per event.
    • Generated 200 leads per special event, resulting in $50,000 new revenues.
    • Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
  5. Marketing Coordinator Intern

    • Boosted brand awareness with target customer demographics with social, print and email campaigns.
    • Compiled product, market and customer data to forecast accurate sales and profit projections.
    • Supervised marketing for product launches, including public relations tasks, direct mail pieces, trade shows, sales training and email blasts.
    • Coordinated resources to craft marketing plans for various projects including product launches and events.
    • Coordinated creation and deployment of videos, social media posts and other marketing collateral.
    • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
    • Helped incorporate product changes to drive customer engagement and firm profits.
    • Consulted with product development teams to enhance products based on customer data.
    • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
    • Leveraged different market research strategies to investigate new products and enhance campaign planning.
  6. Senior Marketing Coordinator

    • Developed innovative and targeted collateral to support overall branding objectives.
    • Achieved profitability goals by developing and implementing all West Coast commercial activities.
    • Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
    • Improved 35-49 year-old demographic segment product margin by 23% through assessment of customer trends.
    • Leveraged industry trends and competitive analysis to improve customer relationship building.
    • Mentored local personnel on best practices and protocols to maximize productivity.
    • Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
    • Helped incorporate product changes to drive customer engagement and firm profits.
    • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
    • Increased profit margins by 27% through maximizing new product introductions.

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Best Marketing Coordinator Summaries

  • Enthusiastic and driven marketing professional with a desire to learn. Has experience with creating sales presentations, marketing materials for new products, trade show and event planning, and social media. Natural born leader who is action oriented, has excellent communication skills and is always ready to take on the next task with a positive attitude.
  • Analytic and strategic Programs Assistant with experience in supporting a wide range of organizations in attainment of business objectives. Capable of working with multidisciplinary teams in timely and quality completion of office functions. Organized, efficient and always willing to go extra mile for on-time content delivery. Dedicated to service excellence, collaboration, and problem-solving.
  • Dedicated Marketing Coordinator enthusiastic about working dynamic creative team and offering expertise writing collateral and project documentation. Knowledgeable in event planning and social media.
  • Dynamic and well-educated Marketing Coordinator offering excellent skills in client relations and project management. Pursuing a marketing position where focus and dedication are highly sought.

Marketing Coordinator Top Skills

Business AdministrationManufacturingMeetings
Conference CallsVerbal and Written CommunicationMarketing
Managing CalendarsTroubleshootingCommerce
Advertising CampaignsPhotographyHighly Organized
SignageAbility To ManageSelf-Motivated

Marketing Coordinator Work History Examples

  • Coordinated with social media, public relations and other teams to execute product introductions. Helped write and develop a weekly and monthly e-newsletter that was distributed to over 1,100 employees. Wrote engaging and successful marketing, advertising and website copy.
  • Assisted in placement of local and regional media by submitting a monthly calendar of events, profiles of new hires, and other company-specific newsworthy items. Supported events execution and venue set up and tear down. Contributed to social media outreach initiatives, including content development and management.
  • Performed market analysis and researched latest trends. Assisted with capturing and analyzing social media metrics. Stayed updated with latest marketing concepts and techniques.
  • Transcribed audio files for script. Created scripts for television and radio commercials. Drafted several blog posts summarizing articles in the marketing industry, and completed research projects on clients and created marketing plans based on that information.
  • Produced and submitted weekly reports outlining progress against KPI objectives. Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages. Consulted and assisted managing paid search for two national accounts with approximate spend of $6.2MM in Google AdWords and Bing Ads.

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