123 Fake Street, City, State, Zip Code, Cell:000-000-000, firstname.lastname@example.org
Innovative and competitive executive marketing professional experienced in high-volume e-commerce business operations. Creative and proactive with numerous achievements in strategic business development, digital marketing, and customer trend analysis to drive revenue and brand awareness exponentially year over year. Highly detailed and analytical with the ability to plan and execute successful marketing campaigns.
Marketing Strategy Business Development Trend Analysis Social Media Campaigns Networking and Outreach Sales and Lead Generation Defining Project Outline and Goals Advertising Customer Service Problem Solving
Increased revenue for Pregame.com 38% in 2013 over 2012 with $2.2M total revenue. Created and managed the Google News Team for Pregame.com to increase social media views 60% in 2013 over 2012 with nearly 1M inbound clicks. Increased Twitter marketing to over 1M clicks in 2013 for a 92% increase over 2012. Developed nearly 20,000 Twitter followers for industry brand of “Johnny Detroit.” Content has been used by Scott Van Pelt of ESPN, Todd Furman of FOX Sports, and numerous other national, regional, and local sports media.
Founder / Manager of Sales, Marketing and Customer Service Jul 2006 to Jul 2014 Pregame.com City, State Pregame is the lowest-priced, top-quality pick site for sports and event betting. Pregame was named one of fastest-growing privately held companies in 2014 by Inc. 5000. Implemented marketing strategy and analyzed trends to define and establish sales objectives. Planned, created, and executed email campaigns to drive key metrics including lead generation, sales, and customer retention. Monitored trends and implemented adoption of social media tools to communicate the company’s message, resulting in significant increase in site traffic and sales. Created, managed and evolved the entire Customer Service Platform from 2006 to 2014 utilizing the NetSuite platform. Met customer service objectives by applying customer feedback and recommendations to strategic plans and reviews. Identified customer service trends to identify and implement system improvements. Investigator Nov 2003 to Mar 2006 Company Name Motor Company Dearborn, MI Ensured that the company’s trademarks were used appropriately and prevented the distribution of counterfeit parts in the marketplace. Maintained the integrity of the sale and distribution of original equipment and parts. Investigated parts diverted from normal market distribution channels to third parties. Responsible for largest brand protection cash settlement Company Name in history.
Bachelor of Arts, Digital Marketing University of Michigan Dearborn, MI 2017