Why this resume works
- Quantifies accomplishments: By detailing measurable accomplishments like optimizing ad spend by 20%, the applicant reveals a strong ability to drive tangible success and improve business performance.
- Highlights industry-specific skills: The inclusion of skills like media buying and data analysis clearly aligns with the marketing sector, showcasing the applicant’s deep understanding and skill in industry-specific tasks.
- Uses action-oriented language: Using compelling action verbs such as “optimized” and “led,” the applicant’s resume effectively conveys initiative and results-driven effectiveness.
More Media Planner Resume Examples
Browse our media planner resume examples to learn how to highlight your strategic thinking, analytical skills, and successful campaigns. These marketing resume samples will help you craft a resume that effectively showcases your media planning expertise.
Entry-Level Media Planner
Why this resume works
- Effective use of keywords: By weaving industry-specific keywords like “media buys” and “ROI,” the applicant skillfully ensures their resume is optimized for media roles.
- Puts skills at the forefront: The applicant uses a skills-based resume format, bringing critical abilities like SEO optimization and data analysis to the forefront, perfect for entry-level visibility.
- Shows digital literacy: Using Google Analytics and digital marketing tools highlights the applicant’s computer skills, showcasing readiness for tech-driven environments.
Mid-Level Media Planner
Why this resume works
- Points to measurable outcomes: By showcasing a 25% increase in CTR and saving $10K through ad negotiations, the applicant illustrates tangible impact and efficiency in media planning strategies.
- Demonstrates language abilities: Language skills in Spanish, French, and Mandarin enrich cross-cultural communication for global media campaigns.
- Includes a mix of soft and hard skills: The applicant deftly combines technical acumen like data analysis with interpersonal skills to boost client relationships and optimize advertising strategies.
Experienced Media Planner
Why this resume works
- Lists relevant certifications: Listing certifications like Google Ads and Facebook Blueprint reinforces the applicant’s expertise in digital marketing and commitment to staying updated with industry trends.
- Emphasizes leadership skills: Through experiences like managing a $1.5M media spend, the applicant illustrates leadership skills by effectively directing significant resources towards achieving strategic goals.
- Showcases impressive accomplishments: The applicant’s ability to drive a 50% increase in views for a media plan reflects impressive accomplishments that signify substantial business impact.
Media Planner Resume Template (Text Version)
Olivia Zhang
Parkview, MO 64163
(555)555-5555
Olivia.Zhang@example.com
Professional Summary
Dynamic media planner with 7 years of experience optimizing ad strategies and enhancing client engagement, proven to boost ROI significantly.
Work History
Media Planner
Starwave Media Group – Parkview, MO
May 2022 – August 2025
- Optimized ad spend by 20% through data analysis
- Led a team of 5 to execute nationwide campaigns
- Increased client engagement by 30% with targeted ads
Digital Strategy Analyst
BlueSky Advertising – St. Louis, MO
March 2018 – April 2022
- Increased ROI by 15% for social media ads
- Analyzed data to forecast trends and improve strategies
- Coordinated with creative teams on 50+ projects
Marketing Coordinator
Innovative Media Solutions – Parkview, MO
September 2015 – February 2018
- Managed budgets exceeding $200K annually
- Developed content plans for 10+ clients
- Assisted in the launch of 12 successful campaigns
Languages
- Spanish – Beginner (A1)
- French – Beginner (A1)
- German – Intermediate (B1)
Skills
- Media Buying
- Campaign Strategy
- SEO Optimization
- Data Analysis
- Digital Advertising
- Client Engagement
- Budget Management
- Team Leadership
Certifications
- Certified Digital Marketing Professional – Digital Marketing Institute
- Google Ads Certification – Google
Education
Master of Arts Media Studies
Columbia University New York, NY
May 2015
Bachelor of Arts Communications
University of California Los Angeles, CA
June 2013
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Advice for Writing Your Media Planner Resume
Explore our advice section on how to write a resume tailored for a media planner role. Discover ways to highlight your knack for strategic planning and creative solutions in the fast-paced world of media.
Whether you’re showcasing your ability to juggle multiple campaigns or your insight-driven approach, we’ve got tips that can help you stand out.
Showcase your portfolio or projects
For a media planner, showcasing your portfolio or projects on your resume is essential. It helps potential employers see your skills and creativity in action. Whether you’ve worked on freelance jobs, academic projects, or side gigs, these examples show your ability to plan and execute effective media strategies.
Linking to an online portfolio on platforms like Behance, Dribbble, or a personal website can make it easy for hiring managers to view your best work. When adding project details to your resume, treat them like job entries. Include the project name, the client or company if there was one, a brief description of what the project was about, and highlight your key contributions and the impact of your work.
This structure gives clear insights into what you did and how it made a difference. For example: “Social Media Campaign for ABC Corp – Developed a targeted social media strategy that increased engagement by 35% over three months.”
Including these details shows not only what you did but also how well you did it. A well-organized showcase can set you apart from other job seekers by vividly displaying your planning expertise and creative flair. Make sure your portfolio is up-to-date and reflective of the type of work you want to continue doing as a media planner.
Example of a projects section
Integrated Media Campaign for National Retailer
ShopSmart Inc.
March 2023 – June 2023
- Developed and executed a cross-platform media plan that increased brand awareness by 30%.
- Coordinated with creative teams to produce engaging TV and digital ads.
- Analyzed campaign performance data, optimizing strategies to improve ROI.
Social Media Strategy for Fashion Brand Launch
TrendSet Apparel
August 2022 – November 2022
- Crafted a comprehensive social media strategy that grew followers by 50% in three months.
- Engaged influencers to create buzz around the brand launch, leading to a successful product rollout.
- Used analytics tools to track engagement metrics and adjust content tactics accordingly.
Need fresh ideas for your resume? Check out professional resume examples to see how real resumes are written and find inspiration for your own.
Emphasize your most relevant skills
As a media planner, it’s important to highlight both technical and soft skills in your resume. Technical skills, like knowing how to use specific software tools, are essential for creating and executing media strategies. Soft skills, such as creativity and communication, help you work well with clients and team members.
Including a dedicated skills section on your resume can make these abilities stand out. List software you know well and any artistic talents that help you in the job. Weave your skills into your work experience bullet points, too. Instead of just listing duties, explain how you used your skills to achieve results.
For example, mention how using a particular software helped optimize ad placements or how your creative ideas led to successful campaigns. This approach makes your resume more compelling and shows exactly how your skills make you a great media planner.
A resume format that highlights strategic planning, media buying success, and campaign analytics can set media planners apart.
Choose a professional resume template
When choosing a resume template for a media planner role, aim for one that strikes a balance between creativity and professionalism. Look for templates that are clean and structured, showcasing your skills and experience without being overly flashy.
A simple, organized layout helps the hiring manager focus on your qualifications and achievements. Emphasize visual hierarchy by using headings and subheadings, making it easy to navigate through sections like work history, education, and skills.
It’s also important to select a format that’s compatible with applicant tracking systems (ATS). Many companies use these systems to screen resumes before they reach a human eye. To ensure your resume makes it through this first step, avoid complex graphics or images that might confuse the system.
Stick with standard fonts like Arial or Times New Roman and use bullet points to clearly list your accomplishments and responsibilities in previous media planning roles.
By choosing the right template, you can create a resume that not only looks good but also effectively communicates your strengths as a media planner while ensuring it’s seen by potential employers.
Stand out as a media planner by using our Resume Builder to craft your resume. Choose a design, add your details, and get a professional-looking resume quickly!
Format your resume properly
A proper resume format is key to readability and a professional look. For the media planner role, using a chronological resume is best if you have substantial experience in media planning, as it clearly shows your career progression. If you’re newer to this field, a functional resume can highlight your skills and abilities more effectively than focusing on work history. Explore tips below to format your resume effectively.
5 resume formatting tips
- Use clear section headings: Label sections like “work experience” or “skills” for effortless scanning.
- Select consistent fonts: Choose a readable font like Arial or Calibri for uniformity throughout.
- Use bullet points: Bullet points help highlight key tasks and achievements succinctly.
- Aim for one-page length: Keep your resume to one page unless you have substantial experience.
- Ensure proper spacing and alignment: Consistent spacing creates a clean, organized visual layout.
You can use our ATS Resume Checker to scan your resume for potential issues and receive on-the-spot feedback to improve your resume score.
FAQ
Do I need to include a cover letter with my media planner resume?
Yes, including a well-crafted cover letter with your media planner resume can make a significant difference in your job application.
A cover letter provides an opportunity to express your enthusiasm for the role and highlight specific projects or campaigns that demonstrate your expertise in media planning.
For instance, if the company is known for innovative digital strategies, you can delve into your experience with similar initiatives, showing how you can add value to their team.
Consider using our Cover Letter Generator to efficiently create a tailored document that aligns with the job description and showcases your strengths effectively.
Additionally, reviewing cover letter examples specific to media planning can give you insights into industry-specific language and successful formatting techniques.
How long should a media planner’s resume be?
For a media planner, a one-page resume is often ideal if you’re early in your career or have fewer roles to highlight. This format lets you showcase key skills like strategic thinking, audience analysis, and campaign management efficiently.
If you’ve gained substantial experience or worked on high-profile projects, a two-page resume might be more fitting. It provides space to detail achievements and contributions that demonstrate expertise in media planning and buying strategies.
To make an informed decision, explore our guide on how long a resume should be. It offers examples and tips tailored to different career stages.
How do you write a media planner resume with no experience?
Creating a resume with no experience as a media planner involves highlighting your skills, education, and relevant projects that showcase your potential in the field. Here are a few tips:
- Emphasize relevant coursework: Include courses related to media planning or communications, such as advertising strategies or digital marketing principles. Mention any group projects where you analyzed media trends or developed campaign ideas.
- Showcase transferable skills: Highlight skills like analytical thinking, creativity, and skills in software tools such as Excel or media planning software. These are essential for a media planner role.
- Include volunteer work or internships: If you’ve participated in internships, even if not directly related to media planning, outline what you learned and how it can be applied to the role. Volunteer experiences in organizing events or managing social media are also valuable.
To further improve your application, explore our guide on writing a resume with no experience for more examples and practical advice tailored by industry experts.
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Media Planner
Elizabeth is a Certified Professional Resume Writer (CPRW) and a member of the Professional Association of Resume Writers & Career Coaches. She is committed to helping job seekers navigate the job market and succeed in their careers.
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